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Updated by Stan Phelps on Jul 13, 2023
Headline for Red Goldfish Promo Edition Project
Stan Phelps Stan Phelps
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Red Goldfish Promo Edition Project

A collection of examples from the upcoming book, Red Goldfish Promo Edition (launching early 2020) by Stan Phelps and Roger Burnett. "Red Goldfish" are the little ways companies can leverage promotional products for social good. They help enhance the experience, drive engagement and reinforce purpose. What's Your Red Goldfish?

A Chair, a Heart, and a Wristband / PromoJournal - PromoCares

Bill Petrie's story around almost losing Sandy and how his connection to the AMA is manifested in a promotional product (one of if not THE quintessential promotional product at that)

Hilarity (and a T-Shirt) for Charity: Big Slick Weekend / PromoJournal - PromoCares

How native Kansas City celebrities rally around Children's Mercy Hospital and the evolving relationship that has ensued - including these $100 each Charlie Hustle designed tees - the power of a well designed and executed promotional product results in stories like this

The Kindness Container / PromoJournal - PromoCares

Try to do good in this world not out of fear of hell or reward of heaven but because it feels better not to be a jackass.

Heart and Soul / PromoJournal - PromoCares

Spread the most good possible in the markets you work and serve.

Saving Syrian Children / PromoJournal - PromoCares

There will always be evil. What we do about it, that is what matters.

The Story Only Art Could Tell / PromoJournal - PromoCares

What’s great about United Way is that anyone can get involved, and promotional items play a valuable role in the process.

Lives Built on Hope / PromoJournal - PromoCares

For the first time, many see and experience oppressive poverty first hand and help to change the course of the lives of one family

In Our Own Backyard - Homeless Soccer / PromoJournal - PromoCares

We also believe it's important to be involved in our local community.

Christmas in the City / PromoJournal - PromoCares

This is who they are, our team, our family… this is who we are.

Strong, Smart, and Bold / PromoJournal - PromoCares

Girls Inc. develops evidence-based programs that give girls the tools to believe in their confidence.

More than a Mission / PromoJournal - PromoCares

None of this would have been possible without their giving hearts.

One for One Generosity / PromoJournal - PromoCares

On average, teachers in high poverty school levels spend $672 out-of-pocket annually.

Pay It Forward / PromoJournal - PromoCares

Without the bracelet, without the ability to hand someone a promotional product, it simply would have not been the same, nor would it have had anywhere near the impact.

PromoKitchen - Follow Up Friday _ PromoCares | Facebook

What exactly is Promocares? This week on #promochat the PromoCares team took over to tell us! On this #FollowUpFriday Roger Burnett and Charity Gibson...

Roger Burnett - Roger Burnett was live in PromoCares.

Sweda presenting the proceeds from their 2018 Basecamp Warrior Spirit Retreat campaign to Dan Nevins from the Warrior Spirit Retreat. and they gave away a jeep (which there is a fantastic sub-thread about Dan and Jeep that happened as a result of his promotional products relationship with Sweda)

Pay it Forward with Peerless

We take to the streets of New Jersey handing out umbrellas on a rainy day. How do people react? Watch and find out!

City Apparel - We still have 1️⃣ week left of our 2018... | Facebook

We still have 1️⃣ week left of our 2018 Nonprofit Contest! Below are the current standings as of this morning!

Remember for every like, comment, and...

Prime Line Thanksgiving Outreach Helps Low Income Families

Prime, the hard goods division of Top 40 supplier alphabroder (asi/34063), partnered with a ...

Hirsch Gift - Peter Hirsch accepting the Bess Cohn Humanitarian of the Year Award. | Facebook

ICYMI: Last night, our President, Peter Hirsch, was honored as Advertising Specialty Institute's Bess Cohn Humanitarian of the Year. Check out the video...

Quinn Bui - This January we are doing another mission...

This January we are doing another mission giving back. Again, I am reaching out to friends and family to help donate. With your help, we can reach out to...

Silicon Valley, Wall Street set may need a new favorite uniform, as Patagonia shifts policy on its famous fleece

The fleece vests and jackets Patagonia is known for have quickly become a staple among Silicon Valley and Wall Street types. But Patagonia just made buying its co-branded products harder for companies that do not prioritize the environment and planet.

T-Shirts Raise $25K For Families Of Mosque Shooting Victims

A charity in New Zealand is using message T-shirts to raise money to support the families...

Cap America Donates 10,000 Caps to Local Charities - DistributorCentral

Cap America recently donated over 10,000 fleece caps to the Fredericktown United Methodist Church’s annual coat drive and the local Salvation Army. These caps will be given to people in need to help keep them stay warm during the bitter Missouri winters.

PromoHits! LTD - PromoCares

This distributor started this program after hearing my presentation at the Ohio Promotional Professionals Association event October 2019

  • Stan Phelps is a Forbes Contributor, IBM Futurist, and TEDx Speaker. His keynotes and workshops offered at focus on how to create meaningful differentiation to win the hearts of both employees and customers. He’s the best-selling author of: Purple Goldfish -12 Ways to Win Customers and Influence Word of Mouth, Green Goldfish - Beyond Dollars: 15 Ways to Drive Employee Engagement, Golden Goldfish - The Vital Few, Blue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits and Prophets, Purple Goldfish Service Edition - The 12 Ways Hotels, Restaurants and Airlines Win the Right Customers, and Red Goldfish - Motivating Sales & Loyalty With Shared Passion and Purpose. Connect with me at or +1.919.360.4702.

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