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TruMedia’s solutions provide specific knowledge that includes the passers & shoppers: gender, age group, what did they see and how long they looked. TruMedia goes beyond just audience measurement solutions, the real-time metrics make it possible to target the current viewing audience with ads based on the viewers’ demographics. The field-tested technology enables measurement of out of home rating by measuring the number of people watching a digital signage screen and their demographhttp://www.tru-media.com/ |