David R. MIllar
Having a Social Media presence does not mean that you scroll through your feeds and like a couple of things, post a blog and then your done. You must be present to have a social media presence! It is about creating great content that is informative and interesting and posting it on social media. It is about building connections through sharing other peoples content, and it is about giving those connections value by turning them into relationships. You must put in the work to reap the rewards.
Without fail every week in this space you see helpful articles that are written for both buyers and sellers of real estate. For a change I thought it would be cool to provide some social media advice to help other real estate agents instead.
I agree with most of that. However, in terms of automating social media posts, I think there has to be a good balance. You can't automate everything and expect to get the reach you want from every network (example: Facebook). Everything in moderation. As a consumer I notice #2 if I buy from a seller or store or company regularly.
A shortlist of the most influential real estate experts on Twitter. Learn proven investment and marketing strategies, and stay current with trends in 2015.
AWeber and MailChimp are two of the most popular email services, each with many thousands of satisfied customers and their own strengths and weaknesses. Although there are others, one of these is probably the best starting point. So how do you decide which email provider is the best for your business - AWeber or MailChimp?
Being a social media aficionado I find myself with many social media apps on my smartphone and using those many different social media platforms to share my knowledge. Social media is great in that it allows direct interaction and sharing of knowledge and information with anyone.
What is the real estate world coming to? Today we have everything from first time home buyers, millennials purchasing homes for nesting, investors, vacation home buyers, and those looking for retirement homes. What is going to catch all of their attention?
The real estate "industry" is a very large group of various professionals. The industry is not only exclusive to real estate agents. Other professions such as mortgage consultants, real estate appraisers, and home inspectors are just a handful of others who play a very important role within the industry.
In 2011, roughly 80% of real estate agents were using Facebook regularly as part of their real estate marketing - nearly double the amount using the next most-popular social media channel. Given how much the social network has grown as a tool for real estate professionals since that time, that figure has likely grown quite a bit.
You might be thinking, "Does social media actually sell real estate?" Sure, knowing about social media marketing on Facebook is useful. But that's just the tip of the iceberg. Today, I'm going to take you on a blow-by-blow tour of everything that you can do with social media marketing to grow your business.
I pretty much owe my whole career to Twitter. I've met & learned from some of the best people in my industry there. In fact, it's safe to say that I wouldn't be where I am today without it.
Millar and Company is a Russian River real estate media company that specializes in listing riverfront vacation homes and marketing them online on social media. We are dedicated to making sure that...
