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Updated by shirley williams on Feb 01, 2018
Headline for Philz Coffee Consumer Success Factors From a Consumer Perspective
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Philz Coffee Consumer Success Factors From a Consumer Perspective

Observed success factors from a consumer perspective. I have listed 7. What about yours! Feel free to add to the list.
http://www.hwirr.com/consumer-experience-one-drip-time-philz-coffee/

1

Amazingly Good

They are really, really good at their primary offering. They make good coffee. It’s that simple.

2

Creativity

They have amazing blends and unusual mixes of fresh spices and coffee.

3

Consumer-Focused

Their coffee truck lends well to making sure that they reached their consumers, anywhere anytime. There is that feel in their shops too.

4

Personalization

If you want to omit a spice, or add more. Done!

5

Community Spirit

It is like the “Cheers” for coffee.I had a number of conversations while I waited. I cannot remember ever doing that in other coffee shops. It was like a social media feel but on the ground.

6

High Energy

It really felt like a consumer event for coffee. There is a youthful vibe at both the truck and shop.

7

Loyalty Wow!

Philz coffee drinkers are die-hard fans! They will walk the distance to get that coffee. Now that is loyalty. Furthermore, I could not help but notice, that the fans were also proud of this home-grown success story. In fact they were more like brand ambassadors.