shirley williams
Observed success factors from a consumer perspective. I have listed 7. What about yours! Feel free to add to the list.
http://www.hwirr.com/consumer-experience-one-drip-time-philz-coffee/
They are really, really good at their primary offering. They make good coffee. It’s that simple.
They have amazing blends and unusual mixes of fresh spices and coffee.
Their coffee truck lends well to making sure that they reached their consumers, anywhere anytime. There is that feel in their shops too.
If you want to omit a spice, or add more. Done!
It is like the “Cheers” for coffee.I had a number of conversations while I waited. I cannot remember ever doing that in other coffee shops. It was like a social media feel but on the ground.
It really felt like a consumer event for coffee. There is a youthful vibe at both the truck and shop.
Philz coffee drinkers are die-hard fans! They will walk the distance to get that coffee. Now that is loyalty. Furthermore, I could not help but notice, that the fans were also proud of this home-grown success story. In fact they were more like brand ambassadors.
Strategic Change Leader; Blogger and New Media Advocate, Passionate about facilitating the best consumer experience.
