A Constituent Relationship Management system (CRM) – also known as Customer Relationship Management in the business world – is a powerful tool that gives colleges using them a competitive advantage. According to Destination CRM, after the introduction of CRM in 2012, Southern Polytechnic State University in Georgia saw a 28 percent increase in freshman enrollments, a 25 percent increase in transfer students, and a 16-point jump in the academic profile of its freshman class.
The good news regarding inbound marketing is that it will assist you to attract high volumes of leads. The challenge then becomes, how does one separate the nice, quality leads from the those who are simply beginning to look around? That’s where lead management, and specifically, lead scoring comes in.
In this competitive world of businesses wherever each single money and customer counts, lead management has become a necessary a part of each business. There's nothing more necessary than an honest quality lead, that is bought with the help of the robust lead management system.
Ynot? is a cloud-based Lead Management application designed specifically for higher-education
institutions. Manage your leads, marketing spends, marketing effectiveness and admissions performance...
