Podsumowanie Tygodnia 19.01 - 25.01.2016

Marketing, Reklama Od początku 2016 roku Grupa K2 prowadzi działania marketingowe dla marki H&M . wygrał ofert na stałą obsługę w mediach społecznościowych w Polsce oraz na czterech rynkach zagranicznych (Czechy, Słowacja, i Węgry). Agencja K2 będzie współpracowała z marką H&M w obszarze opracowywania koncepcji strategicznych i kreatywnych dotyczących kolekcji, bieżących aktywacji i promocji.

Google mocno upraszcza proces instalowania aplikacji na Androidzie. Lada moment będziemy mogli do tego celu użyć wyszukiwarki i tym samym nawet nie uruchamiać sklepu Play. Cały proces odbędzie się bowiem w wyskakującym okienku. Instalowanie aplikacji z wyszukiwarki Aplikacje z Google Play już od pewnego czasu pojawiają się w wynikach wyszukiwania.

About a year and a half ago, Twitter launched Flight School - a training program for agencies, covering everything someone needs to know about the platform, to be able to use it for clients. Now, Twitter has extended Flight School to all its users to take the course and tests.

Global CMO Marcos de Quinto Ushers in New Era, Explains Why Long-Running Campaign Is Over Since debuting "Open Happiness" seven years ago, Coca-Cola has used the lofty, ideals-based campaign to promote everything from anti-bullying to peaceful co-existence among Indians and Pakistanis.

Twitter's former long-standing CEO Dick Costolo has announced that he's launching a new startup focused on activity and health, as well as becoming a partner at venture capital firm Index Ventures. The announcement - fittingly made on Twitter - says that the new business will focus on going "beyond measurement to motivate and drive improvement and make the road to personal transformation fun and social."

"Our worlds, online and offline, are completely merged. Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection, according to the brand's artistic director, Nicola Formichetti.

It's not exactly what you'd expect from your coffee shop, but Starbucks has just unveiled a tie-up with Spotify that aims to help you discover new music and influence what's played in your local store.

Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection. A new campaign from Hill Holliday seeks to give the brand a modern makeover by plugging into social themes, including marriage equality.

In what will come as no surprise at all, to anyone, Christmas and New Year were the biggest topics of conversation on Facebook in December. As you can see from Facebook's chart, 'Christmas', 'New Year's Eve', 'Christmas Eve' and 'New Year's Day' were the dominant topics of discussion across The Social Network for the month (the size of each dot determines the total share of conversation for that topic).

BMW Labs has just opened its doors to enable people to test upcoming innovations. First on its list is an integration with IFTTT that lets car owners customize what their ride can do using 'recipes' from the Web platform.

Chrome is about to load web pages a lot faster than you've experienced up until now. Thanks to a new compression algorithm called Brotli, which Google introduced last September, Chrome will be able to compress data up to 26 percent more than its existing compression engine, Zopfli, which is an impressive jump.

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' go-to platform for real-time marketing this year.

Advertising creatives are always looking for fresh ways to package their portfolios, and one Swedish art director has turned music streaming service Spotify into the latest vehicle for promoting his career. Stockholm-based Christian Söderholm turned his Spotify artist profile into his personal résumé by posting audio versions of his biography and various case studies as albums, with each divided into about a dozen songs.

Facebook has launched Sports Stadium, a new feature that pulls in live sports scores and play-by-play updates, game info as well as posts and comments from your friends and experts. The social network will now display updates and stats in real time and allow you to comment and share these individually with your buddies.

We've all come across those ginormous 10-hour video loops on YouTube for one reason or the other - perhaps to keep that song you like playing in repeat. You might've even used an extension to loop the videos yourself. Well, you finally won't need any extra software to repeat videos yourself.

Ósma edycja najważniejszego i najpopularniejszego rankingu prowadzonego od 2009 r. Złota, srebrna i brązowa dziesiątka najbardziej wpływowych blogerów Polski oraz wielka galeria wschodzących gwiazd blogosfery. A do tego obszerne infografiki podsumowujące zasięgi i zaangażowanie w tradycyjnych mediach, Facebooku, Twitterze i Instagramie oraz ciekawostki związane z popularnością celebrytów.

W polskiej blogosferze podróżniczej pojawił się właśnie nowy podmiot, inicjatywa pięciu blogów podróżniczych - . Długotrwałych, wspólnych kooperacji blogerskich nie ma na naszym rynku tak dużo - raczej są to krótkie, jedno co najwyżej kilkustrzałowe projekty. Zobaczymy jak na tym rynku poradzi sobie Bloceania, na tę okoliczność trójkę współzałożycieli tej inicjatywy - Anię Alboth , Marcina Nowaka i Andrzeja Budnika .

„Sztuka składania historii" z Intelem, jednym z najbardziej cenionych polskich youtuberów. W ramach projektu powstanie cykl jakościowych materiałów wideo poświęconych opowiadaniu historii za pomocą wideo. Filmom głównym towarzyszyć będzie seria making-ofów prezentujących tajniki pracy nad wideo, montażem filmów oraz poruszających kwestie sprzętu potrzebnego do edycji multimediów.

Yik Yak, the anonymous, location-based social network that has taken college campuses by storm, has today launched a web client. The company has been working on the web version of the app for the past few months in a closed beta, and is now ready to unveil it to the public.

Attention-grabbing hijinks from T-Mobile are hardly new. The self-styled "uncarrier" has staged flash mobs and trolled competitors' headquarters with skywriting as well as expletive-filled Christmas carols. This time, though, the magenta carrier's mixing marketing with booze: T-Mobile's posted a drinking game for Verizon's upcoming quarterly earnings call.

A few months ago advertisers on Facebook were given a new way to get leads on the platform with a brand new ad type called Lead ads. It's months later, and Lead ads have proven to be very successful. So much so, that Facebook is adding some new features to them.

Mercedes-Benz Fashion Week Berlin is upon us. And in keeping with the flourish and expense of the event, it would be natural to expect beautiful ads showcasing beautiful people in beautifully abstract ways. Instead, the luxury auto brand's new spot is refreshingly clever ... and features a puppet.

Advertising Agency: Mercado-McCann, Buenos Aires, Argentina

Dziś jest: Poniedziałek, 25.01.2016 r PROMOCJA W WYSZUKIWARKACH Intel chce dostarczyć niesamowite wrażenia Intel rusza z kampanią, w której prezentuje nową filozofię marki. Jej głównym założeniem jest wykorzystanie rozwiązań i urządzeń do dostarczania użytkownikom niesamowitych wrażeń. W ramach kampanii "Experience Amazing" Intel prezentuje projekty wykorzystujące rozwiązania firmy.