hapter 1: So What's The Big Deal Anyway? - Background on the communication process
Chapter 2: Why Aren't You Listening To Me? - Why communication failes, and what to do about it.
Chapter 3: Look Into My Eyes - How to trigger attention, perception, and memory.
Chapter 4: So What Do I Say Now? - Effective methods of starting and sustaining conversation, and keeping it interesting.
Chapter 5: Building Verbal Rapport - Using language to get people to like you and trust you.
Chapter 6: Specificity - How to use specific communication, and cause others to be more specific.
Chapter 7: Working With Difficult People - The right tools to help when the conversation gets rough.
Chapter 8: Once Upon A Time... - How to use the power of story-telling.
Chpater 9:Let Me Ask You A Question... - The use and importace of effective questioning techniquues.
Chapter 10: Beyond The Conversation - Adding flare to a boring talk.