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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 5.01 - 11.01.2016
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Podsumowanie Tygodnia 5.01 - 11.01.2016

Trendy technologiczne - sonda

Co nas czeka w nadchodzącym roku w zakresie szeroko rozumianej technologii, jakie trendy nas czekają? Oczywiście oprócz tego, że będzie to rok mobile i geomarketingu ;) Sprawdźcie sondę, którą przeprowadziłem wśród blogerów, dziennikarzy i startupów. A na końcu - konkurs!

Nowy gigant na scenie e-sportu. Activision Blizzard kupuje Major League Gaming - AntyWeb

Elektroniczny sport z każdym rokiem rośnie w siłę i interesuje coraz poważniejszych inwestorów. Ale po co bawić się w pośredników, skoro można wykupić jedną z najpopularniejszych e-sportowych lig? Major League Gaming (MLG) powstało w 2002 roku i stało się pierwszą konsolową ligą transmitowaną w amerykańskiej telewizji - przy okazji rozgrywek Halo 2 Pro Series.

Dynamicznie rośnie odsetek internautów prawidłowo definiujących vlogerów, ale polskie kanały z wideo blogami oglądamy...

Dom mediowy OMD zrealizował kolejną falę badania dotyczącego twórców wideo blogów. Internauci lepiej niż rok wcześniej rozpoznają termin vloger, ale nie przekłada się to na wzrost odsetka osób oglądających kanały wideo. Czym zajmuje się vloger? Obecnie ponad połowa (57,4 %) internautów zapytanych w badaniu domu mediowego OMD o to, czym zajmuje się vloger, udzieliła prawidłowej odpowiedzi.

Instagram is the official tool of convincing everyone your life is more glamorous than it really is. You spend hours finding the perfect lighting for that photo of your strawberry salad. You use the same head-tilt for all of your selfies, but crop out the fact you're wearing the same dirty "house sweatpants" you haven't washed since God-knows-when.

Żubr, Plus, Redd's i McDonald's z najlepszymi hasłami reklamowymi 2015 roku (wideo)

„Kolej na Żubra", „Brawo Ty, brawo ja", „Piwo inne niż inne", „mamsmakanamaka" i kilka innych sloganów trafiło do naszego zestawienia najlepszych haseł reklamowych mijającego roku. Wytypowali je dla nas Piotr Żarczyński, Robert Sosnowski, Marcin Wojtulewicz i Justyna Staszewska.

Ad of the Day: John Cleese Resurrects Basil Fawlty for First Time Ever in Specsavers Ad

John Cleese has brought back his iconic Basil Fawlty character for the first time on screen since Fawlty Towers ended in 1979-in a British commercial for optical retail chain Specsavers. Cleese helped to write the script, which references this famous Fawlty Towers scene (though don't click if you'd prefer the joke not be spoiled).

A Claw Machine Dispenses Sunscreen on This Cool Beachside Bus Shelter Ad

Sun protection has become a game at Bondi Beach in Sydney, Australia. Cancer Institute NSW, JCDecaux, UM and Soap Creative teamed up to build mechanical-claw-game-style SPF50+ sunscreen dispensers to motivate beachgoers into taking skin cancer a bit more seriously. The larger "Pretty Shady" campaign is meant to raise awareness of skin cancer and its causes and risk factors.

Unicorns Are a Bold New Power Source in This Epic British Utility Ad

Unicorns. They make streetlights shine whiter, televisions brighter and food cook quicker, says a new ad from VCCP London for a U.K. energy provider. A herd of the mythical beasts gallops through stormy country into a seaside town, causing power surges in the faux-epic spot from marketer First Utility.

Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his head, exiting via thick bank-vault doors, with rays of light signifying the power of inspiration. This dude's the ultimate gear-head!

Pizza Hut Just Unveiled a Clothing Line Called Hut Swag. Yes, Hut Swag

Given that they can barely handle making the thing they're named after, it seems a little presumptuous for Pizza Hut to sell branded clothing ... but they're doing it anyway. Not only that, they're calling the collection Hut Swag, so you can't even talk about it without sounding like a dudebro idiot.

7 Creative Ways To Use Facebook Carousel Ads

Ever since carousel ads were launched on Facebook I am sure many of you have been trying to find an opportunity to use them in some really awesome creative way... Some brands have already done so successfully and we've certainly seen some good attempts in our News Feed.

Twitter Launches Conversational Ads: Tweets With Call-to-Action Buttons

Twitter on Tuesday announced its latest ad format: conversational ads. Similar to its poll feature, this ad format allows users to engage with the sponsored tweet via custom hashtags or call-to-action buttons. Twitter blogged about this new format: Starting today, advertisers can drive more earned media and brand influence with our new conversational ads.

Snapchat is building an ad technology platform - Digiday

Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buying ads with more precision and frequency, according to multiple sources. The messaging platform reached out to ad technology companies and agencies about its API, asking them what they would need from such software, sources said.

So long, 140! Twitter may soon let you share 10,000 characters per post

This story has been updated to include comments from Twitter's CEO. Brevity may be the soul of wit, but it may no longer be the soul of Twitter.

Google UK Handed Over Control Of Its Twitter Account To A Dog | The LAD Bible

Here's the thing about dogs: They're great. If you don't agree with me, then you're wrong. You need to go and give yourself a serious team talk in the bathroom mirror, because there's a dog-shaped space in the hollow cavity where your heart used to be, and you need to fill it.

Netflix Just Achieved Near World Domination

Video streaming company Netflix Inc on Wednesday launched its services in 130 countries, covering almost the entire globe except China, as part of efforts to counter slowing growth in the United States. Shares of the company, whose popular shows include "House of Cards", "Orange Is The New Black" and "Narcos", rose 5.5 percent to $113.60 in afternoon trading.

#DrummondPuddleWatch. Kałuża i relacja na żywo

Relacja rozpoczęła się w środę o 11.20 za pośrednictwem serwisu społecznościowego Periscope, dzięki któremu możliwy jest przekaz na żywo. Pomysłodawcami akcji byli pracownicy brytyjskiej agencji marketingowej, którzy tygodniami z okien budynku, w którym mieści się firma, obserwowali przechodniów zmagających się z ogromną kałużą.

Facebook Messenger passes 800 million monthly active users

Facebook's Messenger app has now passed 800 million monthly active users (MAUs), as the Internet giant continues to dominate our online lives around the world. To provide some context for this growth, Facebook reported 500 million MAUs in November 2014, 600 million in March 2015, and 700 million in June.

Twórcy LiveChata inwestują w Brand24 - AntyWeb

Założyciele wrocławskiego LiveChat Software S.A. dołączają do grona akcjonariuszy Brand24. Firma nabyła pakiet 11,5 proc. akcji i tym samym zapewniła sobie miejsce w radzie nadzorczej spółki Brand24 S.A. Do akcjonariatu dołączyli Mariusz Ciepły, Maciej Jarzębowski i Jakub Sitarz - założyciele LiveChat Software S.A.

Oto nowa funkcja Instagrama - Spotlight Compilation

Instagram coraz mocniej stawia na wideo, a najnowsza funkcja serwisu zbliży go do... Snapchata. W aktualizacji aplikacji znajdzie się nowy dział Spotlight Compilation poświęcony wyłącznie filmom. Filmy na Instagramie nie są nowością, ale ciągle stanowią znaczną mniejszość w tym serwisie. Dla większości użytkowników Instagram to synonim serwisu ze zdjęciami, a to nie do końca odpowiada Facebookowi, który jest właścicielem Instagrama.

Snapchat won't let you buy lenses anymore

Soon you'll no longer be able to pay for extra Snapchat lenses. The company plans to close its Lens Store, which allowed the app's users to purchase additional animated lenses for $0.99 each. The update will go into effect Friday, Jan. 8. To be clear, Snapchat is not doing away with the lenses entirely.

Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment

A provocative new ad for Equinox features a woman breastfeeding two babies in the middle of a crowded restaurant with a haughty expression that suggests unapologetic confidence. The print ad is one of seven released by the luxury gym this week as part of its "Commit to Something" campaign shot by fashion photographer Steven Klein.

Custom Images for Instagram Ads?

Facebook appears to be allowing advertisers to add custom images for placement in Instagram ads while creating Facebook ads. Reader Chris Ruberg , social community specialist at OneCommand, shared the image below with SocialTimes, saying in an email that there is no longer a need to create a separate ad set when different-sized images are used.

2016 Facebook Awards: Submissions Begin Jan. 8

Facebook will begin accepting submissions on Jan. 8 for the 2016 Facebook Awards. The Facebook Awards, formerly the Facebook Studio Awards, recognize the best creative work on the social network's platform, and the fifth year of the initiative brought some changes along with it.

Taco Bell Announces Its Super Bowl Return With an Amusingly Redacted Press Release

Taco Bell said Thursday that it is returning to the Super Bowl for the first time since 2013 with a 30-second spot in the first quarter of the Feb. 7 game. The ad will unveil one of Taco Bell's "biggest product launches to date," the fast-food chain said.