Today, we’re in what many experts have dubbed the ‘Age of the Customer,’ an era in which customer centricity is the key to success. Today’s consumers are savvy and they have been conditioned to expect, not only immediate gratification, but also exceptional customer support – both throughout the buying process and after the purchase. Companies that excel in offering streamlined customer support options provide easy access to common questions and offer detailed tutorials for using products. Many of these companies have rich communities that share advice, opinions, and innovative ideas for getting more out of their purchases.