Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you're offering some great information? If so, then maybe you should consider adding more long-form content.
There has been much debate about the length of content and what performs well in terms of SEO, engagement and social sharing. Readers want short, snappy content, ideally under 140 characters or at most a list, right? Well, actually, wrong.
Have you written a long-form guide or eBook (of substantially more than 4,000 words)? If not, you probably think it's a ton of work and aren't aware of the benefits. If you have, you know just how much work it is and have your own feelings about whether it's worth the effort.
Tanya Smith is an innovative online marketing consultant working with women service providers to develop the tools, confidence & mindset needed to promote your expertise online with digital content...