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Updated by Mike Allton on Jan 04, 2016
Mike Allton Mike Allton
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Top 10 Blog Posts from The Social Media Hat in 2015

The ten most popular articles on Blogging, Social Media and SEO published in 2015.


Facebook Adds Authorship. Bloggers Take Note!

Facebook has released a new "authorship" feature that's powered by the Author meta tag. If this sounds remarkably similar to Google's Authorship which was shuttered last year, that's because it is. With a simple meta tag, writers and publishers can now indicate the author profile or publishing page for any given piece of content.

Blog Promotionology, The Art & Science of Blog Promotion

There are some who suggest that when you're comparing your time spent writing blog posts with your time spent promoting blog posts, it should be an 80/20 ratio, with the bulk of your time spent getting that post out in front of more and more people. Honestly, I don't subscribe to that.

How To Create Your Own Infograph Using Canva

Have you ever tried to create an infograph? I'm sure you've seen many in the wild, amazingly and dynamically delivering statistics and information... and getting incredible amounts of social signals from an increasingly visual online landscape.

The Ultimate Guide To Building Your Twitter Presence

Imagine you're at a conference and you enter a noisy room, full of people. Some are deep in conversation, some are busy reading and some look around with puzzled looks. Your goal is to present yourself successfully; find the right people, grab the attention of experts, and collect contact details of potential partners and customers.

Why Haven't You Set Up Facebook Authorship?

In June, Facebook released a new feature, Facebook Authorship, that should have been swiftly adopted by every single blogger and journalist on the planet. Yet, strangely, that hasn't been the case. When I look through my Facebook News Feed, while I do see more and more people turning this feature on, I'm quite shocked at how many haven't taken the time.

How Bloggers Can Leverage Instagram

Instagram is one of the relatively new 'visual' platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don't have gorgeous products or interesting scenery... we have blog posts, right? But Instagram, like every other social network, does have potential for certain bloggers who want to make a little effort to leverage it.

The Best Social Media Management Tool for Smart Business Owners

For the business owner who wants to leverage social media, the days of simply posting to a Facebook Page are long over. Today's businesses must have a presence on Facebook, Twitter, LinkedIn and Google+, and regularly share updates and information to each of those platforms. Furthermore, the socially savvy brand owner recognizes that social media isn't just for marketing.

What Is Going On With Google Plus?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

How to Create Your Own Ebook Using Google Slides

Last month Mike published a kickass article entitled " How to Create Your Own Infograph Using Canva" and, as anybody familiar with our relationship will know, I tend to one-up Mike as much as I possibly can.

Top Tools for Efficient and Effective Content Marketing

Let's face it. I'm a tool whore. I like to use 'em, and I like to share and talk about 'em. Of course, the tools I'm talking about are digital tools. If you see me carrying a hammer, run the other way, because something's more likely to become broken than fixed in a moment.