Clever Girls Collective is an influencer marketing agency with a network that reaches 75 million females every month. eMarketer spoke with Stefania Pomponi, the founder, president and chief evangelist of Clever Girls Collective, about what works in influencer marketing and how retailers have tapped influencers
Touting himself as the “most connected man on Periscope,” Ryan A. Bell has quickly created a place for himself inside the fastest growing social media app in history. With a team of Periscope heavy-hitters, Bell has created the Periscope Community Summit, taking place January 14th through 17th in SF, a tech [...]
Charities are turning to online stars with large YouTube audiences, following an approach increasingly used by big brands to reach new donors and volunteers. The Make-a-Wish Foundation, for children with life-threatening illnesses, DigDeep, the non-p
Periscope is a live-streaming app that serves as a direct view into the lives of others. Download, open the app, and teleport to anywhere you like. It's like a free boarding pass to anywhere in the world.
Following in the same vein as the Revelmode announcement yesterday, today Netflix announced that it was ordering a series based on a YouTuber. This is the future of entertainment, everyone.
Everlane is hoping that, through a second, private Instagram account, it will be able to engage directly with its most dedicated customers.
Social media users crave content produced by their beloved influencers just like sports fans anxiously wait for their favorite teams’ next games.
By utilizing influencers in the right way, you can drive brand awareness, traffic and sales.
Influencer marketing is about quality, not quantity. You could have a campaign involving 50 influencers, each of them reaching millions of people every day – and see zero results from it. Now that…
Having millions of followers on Twitter or Instagram isn't necessarily a great achievement if they don't engage with you. Putting a value on social media followers is a burgeoning business.
