DianeKBell
17 proven marketing tactics for professionals-book authors
Set yourself apart as an expert in your field...
The most powerful symbol of expertise in the world today is a book.
As a professional a book is the ultimate lead generator for you.
Here's how to start marketing your book now...
To do this you simply state I'm in the process of publishing a book entitled to> > Publish Yourself to Wealth: The five simple steps to creating a perpetual prosperity platform..
I mentioned it because I help independent professionals like you create multiple ongoing income streams using your knowledge skills and expertise.
When I preface my remarks by alluding to my book I'm automatically positioned as an authority and an expert. Try it.
Simply put build your book into your elevator speech. You might say I help professionals and experts convert their knowledge skills and expertise into perpetual streams of income I'm the author of the soon-to-be released book publish yourself to wealth the five simple steps to creating your perpetual prosperity platform.
Take advantage of this simple tactic you can start even before you start offering your book you simply need to have a working title.
Others who’ve used this simple tactic have seen a 30 to 40% increase in being able to set up their first meetings with their business prospects some have even seen a 25% increase in those who close.
Whether you're being interviewed for a podcast or you conduct workshops or seminars webinars or tele-seminars include a simple statement about your forthcoming book.
Simply state you are the author of the forthcoming book, or soon to be...
Your name on the first line. The second line would read Author of the forthcoming book then filling your title and be sure to include your subtitle. On the third line include a link to your bookselling site.
Once you have those, include them in your email signature line as discussed above. on a separate line right below the working title of your book you can say endorsed by renowned authorities, and then include the names of those who given you a testimonial.
Make it powerful. Your book cover, is your sales letter and your client attractor.
Include a link do your bookselling site. ( I always suggest you use your Amazon Associates link... it will look something like this > http://amzn.to/1mdjhOl < if you use the short link they provide you.
If you sell other products and services you can offer an autographed copy of your book is a free bonus when someone purchases one of your other products services or programs.
Post a graphic of your book cover along with a link to your bookselling site.
Be sure it is syndicated nationally, and has a clickable graphic of your book that leads to your bookselling site.
You may not know it, however Book authors are their favorite category of experts to book as speakers.
Post on YouTube and submit to your social media accounts using social media posting tools, like TPNI Engage.
Each chapter can be broken down into an article or several articles. Post those as blogs to engage your audience and let them get to know you.
Use the series as a free bonus or send to your existing list of subscribers, or to build your list.
