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Updated by Sanjana Singh on Dec 23, 2015
Headline for Top 7 Technical SEO Functions For Ecommerce Websites
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Top 7 Technical SEO Functions For Ecommerce Websites

Here is a list of technical SEO tactics (HTTP/HTTPS, Breadcrumb, Schema, Pagination, etc) that needs to be checked and implemented (if applicable) for e-commerce sites.

Source: http://www.techmagnate.com/

1

HTTP/HTTPS

HTTP/HTTPS

In addition to the security offered by HTTPS, there are various additional benefits especially to the e-commerce clients as a result of the obvious conversion benefits of having an extended validation SSL certificate. In this case, there is no need for canonicalization.

2

Breadcrumb Implementation

Breadcrumb Implementation

You can usually find breadcrumbs in websites in order to help both search engines and users where a large amount of content is organized in a hierarchical manner. Get more information here: https://schema.org/BreadcrumbList

3

Schema

Schema

Use Schema.org to give your content more prominence in search engine results. Using schema markup codes, we can highlight certain pieces of information (like the name and description of a product, price, customer reviews and ratings) for search engines, telling them what the information means.

Want to learn more about this visit:

http://schema.org/Product

http://schema.org/Offer

http://schema.org/AggregateOffer

http://schema.org/Review

https://schema.org/AggregateRating

http://schema.org/Brand

4

Search Box

Search Box

Putting a search box to your e-commerce websites, let the visitors look for something specific – which is great. Top it off with a button that reads “Search” or “Find” and include some stylized arrows (indicating motion), and you’re off to a great start.

5

404 Pages

404 Pages

404 Pages are much occasional in the e-commerce sites, because if the product is not available anymore and the page is deleted from the site, the user might definitely receive a 404 page. The best way to overcome from such this is a 301 redirect to that particular unavailable product. You can use these options for your 404 page:

  • Search Box
  • Bestselling Items
  • Category List Items
  • A Coupon Code or Special Offers
  • Apology Text or Any Other Message.
6

Pagination

Pagination

Pagination in e-commerce sites mainly occurs to deal with product and category listing pages to avoid the website content over the span of multiple pages. This will avoid any issues of losing out on website authority and its ranking in search engines.

7

Faceted Navigation

Faceted Navigation

Faceted navigation is a popular technique used by e-commerce sites to filter products by color or price range. These filtering options are popular and useful for the users to narrow their searches. Irrespective of this, it creates many combinations of URLs with duplicate content with a new and unique URL string. So, we need to properly use rel=”canonical” tags to the canonical page version of the category / product list to avoid indexing of the dynamically generated URLs from search engines.

  • I work at Techmagnate as an SEO professional but I spend my lot of time hanging out on Social Media and writing and sharing posts on various blogs. I love to write and share about various topics such as Internet Marketing, Traveling, Home Decoration etc.

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