Businesses can now leverage big data for the benefit of driving marketing insights. According to Ajay Agarwal of Bain Capital Ventures, this fundamental shift will create several multi-billion dollar winners, and new technology companies will emerge as the marketing equivalents of Salesforce and SAP.
Combining marketing and technology to develop new markets and grow existing ones
2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over
