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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 15.12 – 21.12.2015
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Podsumowanie Tygodnia 15.12 – 21.12.2015

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion-delivering one of the most potent punch lines of the year. Two brothers traverse the fog-kissed, craggy terrain of Scotland's Isle of Skye-their childhood home, apparently-as a voiceover poetically recounts their experiences and depth of feeling for each other.

Facebook Is Killing Photo Syncing, Asks Users To Download Its "Moments" App Instead

Facebook clearly believes it has its next hit app on its hands to follow Messenger with its private photo-sharing service, Moments. The company has now announced it will soon discontinue support for photo syncing, and is instead asking users to download the Moments app through a pop-up notification that appears at the top of the News Feed.

A Toronto Mall's Sexy Santa Is So Hot, Even Adults Want to Sit in His Lap

Toronto readers, you're in luck: At the Yorkdale Shopping Center, one sexy mall Santa is melting the Internet. Time to make a furry new allegiance, Team Jacob. Since the first department store mogul who dressed up like Santa Claus in 1890, retail Santas have been a trusty way to bring in the shoppers (even Walmart is trying to get in on the hustle), but they're usually focused on the family crowd.

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?

Canon's Digital Billboards Help New Yorkers Take the Perfect Instagram Picture

Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos.

IAB Polska: W 2015 r. rynek reklamy online może osiągnąć rekordową wartość 3 mld zł - Wiadomości - Marketing przy Kaw...

Jeżeli rynek reklamy online utrzyma dynamikę wzrostu obserwowaną w I półroczu, jego wartość w 2015 r. wyniesie 3 mld zł. W nadchodzącym 2016 r. może to być 3,54 mld zł. To główny wniosek z raportu „Perspektywy rozwojowe reklamy online w Polsce", opublikowanego przez IAB Polska.

Allegro zrobiło TWARDOWSKY! Genialna obsada i pomysł - AntyWeb

Allegro w ramach swojego cyklu Legendy Polskie opublikowało nowy film pod tytułem TWARDOWSKY. Reżyserował podobnie jak w poprzednim filmie Tomasz Bagiński. W rolach głównych występuje Robert Więckiewicz oraz Aleksandra Kasprzyk. Uwaga! Film dla pełnoletnich, zapraszamy do oglądania : Pan Twardowski, a raczej Pan Twardowsky, siedzi sam jak palec w stacji kosmicznej na księżycu.

Spotify will find your Star Wars match using The Force

It's not like there's not enough Star Wars branded things around, right? Apparently not: Spotify is joining Facebook, Google and others with a just launched site that uses The Force to help you find your Star Wars match.

Robert Lewandowski na topie - analiza PSMM - Wiadomości - Marketing przy Kawie - praktyczne wskazówki, śmiałe idee

Media kolejny miesiąc nie szczędzą zachwytów Lewandowskiemu. W listopadzie na jego temat ukazało się 323,3 tys. materiałów. Ręce zacierają nie tylko kibice, ale i sponsorzy. Wartość promocyjna publikacji, w których pojawiało się nazwisko sportowca, wyniosła 56 mln zł - wynika z raportu firmy Press Service Monitoring Mediów.

Facebook Is Testing the "Yelp Killer" It Should've Launched Ages Ago

Facebook is testing out a new, unannounced tool that allows you to search for all kinds of services in your area. Can Facebook finally kill Yelp? For all its foibles, Yelp has for years remained the defacto source of information about everything from where to go to dinner to where to get your hair done.

Miecz świetlny dla każdego! Google spełnia marzenia

Google ma kolejną niespodziankę dla fanów Gwiezdnych wojen na kilka dni przed premierą najnowszego filmu. Tym razem otrzymaliśmy prostą grę przeglądarkową, która wymaga do działania komputera i smartfona. Telefon możemy zamienić w kontroler i ruszając nim sterować mieczem świetlnym wyświetlanym na ekranie.

Facebook will let you add a lightsaber to your profile picture this week

The only force more unstoppable than the Force is ' marketing machine, which, like the universe itself, is continually expanding to places beyond our comprehension. Star Wars is rightfully everywhere this week, and that includes on Facebook, which will now let you add a lightsaber overtop of your profile picture to get you in the mood for the new movie.

Tumblr Lets You Send Posts As Messages

Last month, Tumblr brought Instant Messaging to the platform, and the community loved it. This time, Tumblr is taking it a step further, now allowing users to send any existing Tumblr post as a message with the in-app messaging feature. Also Read: Now You Can Easily Make Your Own GIFs In Tumblr Tumblr used to be the coolest...

Nagrody EB Kreator 2015 rozdane - zwycięzcami Clearcode, Fenomem, IKEA, Merix Studio, Grupa PZU i STX Next - NowyMark...

Podczas uroczystej gali 10 grudnia br. wręczono nagrody w II edycji konkursu EB Kreator, organizowanego przez serwis GazetaPraca.pl. Eksperci w dziedzinie mediów, rekrutacji oraz budowania marki pracodawcy przyznali tytuł EB Kreatora 2015 w pięciu kategoriach. Wśród nagrodzonych znalazły się marki: Clearcode, Fenomem, IKEA, Grupa PZU oraz STX Next.

Facebook Tweaks Power Editor for Users With Multiple Ad Accounts

Facebook rolled out a new feature for its Power Editor that should greatly speed up the process for users with multiple advertising accounts. Reader Chris Ruberg , social community specialist at OneCommand, alerted SocialTimes about the new feature (and shared the screenshots to the right and below), which enables Power Editor users to seamlessly switch between ad accounts, rather than having to download each one individually.

Giphy Cam Adds Star Wars Overlays In First Introduction Of Featured Content

Giphy Cam, the app that lets you create and share your own GIFs with a few clicks, is today unveiling its first featured content layer in the form of Star Wars overlays. In other words, users can add Storm Trooper helmets and Light Sabers, among many more Star Wars-themed overlays, to their GIFs in an instant.

The 20 Best New Apps of 2015

Another year, another couple thousand new apps for you to wade through in a befuddled haze. Which ones should you download? Which ones should you actually pay for? And which ones deserve to take up prime real estate on your home screen?

YouTube Music is here, and it's a game changer

YouTube is first and foremost a video portal, the world's largest and most popular online collection of moving images. But it's also a search engine, the world's second largest, trailing only its parent company, Google.

Sainsbury's May Have Won The Christmas Advert Battle This Year | The LAD Bible

Just like last year, Sainsbury's and John Lewis have gone head-to-head for the best Christmas advert of the year. This year's attempt sees a mischievous cat causing absolute chaos around the house similar to you do at 5am when you've just got in from a night out and fancy making some toast.

Facebook Search Suggestions From Posts Users Have Read?

Facebook appears to be testing the addition of suggestions to its search function based on posts that users interacted with. Reader Guillaume Baratte shared the screenshot below with SocialTimes, saying: When I clicked on a post link from The Huffington Post about Paris Saint-Germain and came back to my News Feed, Graph Search displayed "one new suggestion" in its bar.

Facebook Testing 'Click for More' on Videos From Pages?

Facebook appears to be testing another way to make videos from pages easier for users to discover. Reader Matteo Gamba shared the screenshots below with SocialTimes, in which a video posted by a page contains a "click for more" button, which brings users to a screen listing more videos posted by that page.

Primer | Marketing Lessons from Google

Primer is a fast, easy way to learn new digital marketing skills. You can take lessons in advertising, content, measurement, and strategy wherever and whenever you have 5 minutes free.

Sombrero, osobisty trener e-marketingu

Sotrender jako aplikacja social media analytics jest przeznaczony przede wszystkim dla tych firm, które już sprawnie i intensywnie prowadzą swój online marketing. Teraz sięgamy po kolejny segment rynku: małe firmy, które same prowadzą swoje działania komunikacyjne. Rozwiązaniem dla nich jest Sombrero, bezpłatna aplikacja mobilna z regularnym planem treningowym, wspierana treściami edukacyjnymi.

Facebook Research Shows Facebook Ads Can Help Boost Results from Search

Does ad exposure increase a user's propensity to then conduct a search for your product, even if they don't necessarily click on your ad? This is a question Facebook's sought to address in a new study which examines how Facebook ads impact search behavior off the platform - and subsequently lead, indirectly, to conversion.