rick-janson
In surfing for best practices, I found the following articles very helpful in their description of how to create hyperlocal content for neighborhood pages on real estate web sties.
A lot of agents attempt to position themselves as a neighborhood expert just by claiming to be one. To fill this real estate niche effectively, however, requires more than a statement on your business card or a line of text on your website.
One of WellcomeMat's very talented filmmakers, Fred Light, talks about the power of video. Make sure to check out this recent neighborhood event video that he shot for Keller Williams Realtor, Rudy Mayer."This is a perfect example of how hyperlocal videos can really do wonders for an agent.
Are you writing blog posts about the local fireworks events or corn maizes or Christmas lights tours? That's what some "experts" are calling "hyperlocal". The typical mentality about writing hyperlocal posts is to generate traffic.
We've talked at length about the many ways that social media can help Realtors build their brand and increase sales. The hyperlocal web site is one hot new trend that takes social media into a whole new neighborhood, literally. Simply put, it's a web site that focuses on a specific zip code, town, or community.
