For the Digital Marketers

2015 is about to end. What happened to some digital marketing predictions?

The holiday season is almost here! And while some are already packing their bags for a beachy vacation or an out of the country escapade, us marketers have to deal with a huge task ahead of us.

While social media has been earning popularity among users, email marketing is still a valuable asset for businesses, as this is a great tool for brands to set themselves apart from others. Here are 7 reasons that prove that this would be your best online marketing tool this December.

YouTube never ceases to entertain Filipinos. This all-time go-to video publishing platform has not only provided a medium for users to share their amateur- and professionally-captured videos, but it has also become an avenue for brands to air their product and service commercials.

If you are trying to figure out the best social media marketing strategy for your business this season, check out the following options.

With 2016 just a few leads away, it’s never too soon to step back and rethink your marketing initiatives.

Content marketers should strategize and plan a road map custom to fit their brands’ needs.

With the upcoming ASEAN integration, it is said that they have an opportunity to come up on the top 5 digital economies by 2025, if these major and highly developed economies gather up their digital marketing strategies and concentrate on how they can co-opt these new advancements to help boost economic development.

Now that smartphones and other mobile devices have become the most convenient tool by which people gain access to the Internet, asking if your business needs a mobile-friendly website is unacceptable.

The challenges to e-commerce in the Philippines are mainly cultural and logistical.

Social media marketing, content marketing, and SEO have been on the rise lately, but why do businesses still need email marketing? The answer is simple: it’s cost-efficient, gives you insights, and helps you be a good marketing professional.

It’s not always a question of which advertising platform outweighs the other. Rather, it’s knowing how to use both to get the best results.

With all the talk about AI and The Internet of Things the trends and predictive statistics are hard to miss. So let’s imagine some of the jobs children of today will be doing by 2030.