Creative Development in Business and Marketing

NYU-Stern professor Kim Corfman on the importance of creativity in business and the role of culture in spurring or constraining creativity. Creativity is important for organizations. Period. It's a simple correlation: higher creativity leads to greater innovation within the organization and thus, greater success over the long run.

Just about everybody agrees that in the modern competitive world of business creativity is essential to success. Yet so many leaders of organizations hinder original thinking by not giving their teams the room they need to be truly creative. Indeed, a new book from management consultancy the Boston Consulting Group [...]

As business continues to drive positive change in the world, creativity is an increasingly essential part of organizational success. Encouraging creativity is a vital function of good leadership in any organization. Recent trends affirm the need and desire for creativity in the workplace. More and more, creativity is becoming part of job descriptions.

As far as the definition of creative development in business goes, it's basically how a company creatively utilizes a business development opportunity. In other words, if a firm gets ad space on the front page of a newspaper or magazine, creativity is how unique and out-of-the-box the firm gets with its advert to grab readers' attention and make maximum financial sense.

As a single source direct marketing firm, many of our clients take advantage of our creative and design services. Whether we are developing your look or working within established brand guidelines, you can be assured of creativity that helps build your image, generates greater awareness, clearly communicates your unique selling proposition, and garners the greatest level of response.