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Updated by Gail Zahtz on Jul 12, 2017
Headline for Landing Pages and Conversion Tools
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Gail Zahtz Gail Zahtz
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Landing Pages and Conversion Tools

Companies that only specialize in their own hosted landing pages for lead generation or sales; one pagers that may or may not include landing pages; one pagers that are within a group of a theme or themes for wordpress or another website building company. Alternatives to wordpress and hosting. These programs work heavily on conversion to emails and to sales, and have their own platforms.

This focuses on program that enable you to collect email addresses and many can connect them with campaigns so you can easily give your users free downloads, eBooks, or even bonuses up to dally for sharing your content.

Do note that most of these bill annually, or at least quarterly. Look to see if you will need to pay for an integration of an email tool (and what the costs and limitations of those may be) and what your hosting options are. When starting this list, I had in mind that we could easily and quickly put up a landing page to get any parts of the company moving quickly. Now I am not so sure the difference (other than a lot more cost) of getting an exclusive landing page site over whatever you're using already for websites- especially if you're using wordpress as many templates have a landing page option. In my opinion, this is most valuable if they do the email collection and the email campaigns not just the landing pages.

Gleam: Business Growth Platform

This is the solution that I didn't know I have to have. I used it during a giveaway at another blogger's site, and the way I connected with her on social, learned about the product and became engaged was amazing- it was so easy to do as a user, and I wanted to do it. I gave away my information and made the connections happily even though I had had no prior reason to do so. They have a package that includes a plug in/embed to run competitions, a rules based email capture form, visual galleries that are user driven and the ability for users to get rewards. It's brilliant from all I can tell. It goes from free to the standard which is $39 a month to enterprise. I think it's worth it- I'm putting it into my toolbox.

Update for Pinterest Users

  • Gleam has been approved by Pinterest to directly use their API, this means they need to ensure our actions are compliant with Pinterest policies.
  • From 1st June the Pinterest Follow action, Pin Image and Pin from Board actions will no longer be available inside Gleam.
  • Pinterest Follow will be replaced with a Pinterest Visit action
  • Pinterest Pin actions will be removed, this option will be available via the Viral Share action now
  • There will be 4 new actions introduced: Pinterest Entry, Visit on Pinterest, Select a Pin, Create a Board

Ways to use Gleam: https://blog.gleam.io/25-growth-hacks/
Free

  • Gleam Branding
  • Unlimited Competitions
  • Unlimited Entries
  • Automatic Verified Entries
  • Automated Fraud Detection
  • All Entry Options Except Email Signup
  • Search Entries & Users
  • Viral Entry Types
  • Bit.ly API Integration
  • Embed Anywhere
  • Facebook Tab Installation
  • Facebook Mobile Smart Links
  • Real-time Analytics
  • CSV Export
  • Random Winner Draw
  • Display Winners in Widget

$39 a month

User Email & Social Data- All emails must go through a third party integrated email application. The email providers that can be integrated are:

  • ActiveCampaign
  • AWeber
  • Bronto
  • Campaign Monitor
  • Constant Contact
  • Emma
  • Exact Target
  • GetResponse
  • HighRise
  • Hubspot
  • iContact
  • Infusionsoft
  • Klaviyo
  • Mad Mimi
  • MailChimp
  • Salesforce
  • Sendy
  • Silverpop
  • Unbounce
  • Vero
  • Zoho

Additional Features

  • Multi-language Support
  • Social Photo Submit - create galleries using the social photo submit, or use for other reasons- a way of users being interactive with the site
  • Image Galleries- upload from Instagram, Facebook, Twitter, YouTube or Computer (not Pinterest), can use hashtags to filter uploaded photos, photo uploads need moderator to approve
  • Feature Images
  • All Email Provider Integrations
  • Smart Email Notifications
  • Restrict by Location
  • Customised Landing Pages
  • Site Branded Emails
  • Manual Winners
  • Daily Winners

$149 a month

  • No Gleam Branding
  • Widget Text Control
  • Custom HTML Emails
  • Custom Entry Colours
  • Custom Entry Icons
  • File Uploads
  • #hashtag Photo Imports
  • Custom Fields
  • Custom CSS
  • Page Overlay Installation
  • Auto Popup Campaigns
  • Custom Facebook App Branding
  • Promote Campaign Options
  • Custom Tracking API
  • Field Verification
  • Google Analytics Integration
Instapage

Promoted by many as very easy to use.

Over 100 templates in different areas of landing pages.

Does not have its own email collection- connects (aka integrates) with other 3rd party applications for email campaign part of the landing page to conversion package. (Consider this in costing and your list of needs.)

Publish on wordpress, your own site and/or Facebook.

A/B testing.

Pricing is billed Annually

$348 per year

  • Unlimited Pages
  • Unlimited Visitors
  • Unlimited Domains
  • 2 A/B Split Testing
  • Email Support Only

$660 per year:

  • Unlimited Pages
  • Unlimited Visitors
  • Unlimited Domains
  • Unlimited A/B Split Testing
  • Chat & Email Support
  • Read-only Team Members
  • Full Custom Code Editing
KickoffLabs

Kickoff labs seems to give you landing pages and thank yous with automatic optionr or redirects at about the same level as if you can build wordpress websites using templates., and possibly with using some unique code dropped in. (E.G. this isn't a five minute install for the tech dummy.)

Choose from a growing library of over 60 landing page templates – hand crafted and optimized for conversions. Their library includes templates that can be used for:

  • Launch & Coming Soon
  • Referral Contests
  • Giveaways or Promotions
  • Lead Generation & Notification
  • Referral Generation Campaigns
  • Webinar Registrations
  • Mobile App Previews
  • Sales Pages
  • Simple Surveys
  • “Get Likes” Social Growth
  • Thank You Pages

Location: you can put the KickoffLabs landing page or with a full website anywhere.

  • You can connect it with any existing website, use your own URL and/or integrate it with wordpress
  • Copy and paste code to access a suite of lead generation tools like automatic emails, social referral tracking, viral thank you pages, etc
  • Link to a dedicated KickoffLabs thank you page -Run referral generation campaigns from a widget on your site
  • Install a Bounce Exit intent widget with no additional code

Anyform
With Kickoff Labs anyform, you can use an existing landing page, custom site or downloaded template and KickoffLabs will write a script for you to drop into the existing page- this will create a pop up that will link you for the parts of:

  • email capture
  • social referral tracking
  • analytics
  • automated email replies
  • viral thank you pages
  • put your anyform into Unbounce, Leadpages or Instapage

Other features

  • You can run A/B testing for the landing pages to see which messages and visuals make the most conversions
  • Create Instant thank you pages as soon as someone signs up
  • Create a dedicated thank you (like shown above) that can create a second relationship
  • Give away digital goods after they sign in like eBooks, coupons, downloads- that can be in the email automatically or as a thank you for social sharing
  • Your thank you page can be a new landing page that enables people to earn rewards moving forward for sharing on social, etc
  • embed your opt in form onto any page (eg sidebars, after blog posts or anywhere you want to capture more leads)
  • a popup link form enables you to link buttons, images, text to a popup automatically
  • You can make your pop-up or signup bar in the corner, top, bottom or as a full page screen splash
  • Have a pop up when they are going to exit to give them a chance to convert before leaving
  • verification email for security

Email Marketing

  • Automatic email responses are included after someone signs up which includes saying thank you, giving a link to a book, PDF or other download, encouraging sharing with personalized referral links
  • customize the thank you page message with "tokens" like first name, referral progress to those sharing your campaign, information you gathered during the lead capture, social share buttons
  • If you're doing a referral campaign, you can have automated emails that give coupon codes for greater referrals, provide them additional rewards or encouragement towards sharing goals
  • Send daily influencer emails for people who are sharing your campaign with or without letting them know how they stand on receiving rewards
  • You do not have to, but you can integrate with mailchimp, aWeber, infusionsoft, drip, get response, zapier and/or slack

Viral Boost

  • Use landing pages, opt in or pop up to generate signups
  • everyone gets a unique social referral tracking link and a simple way to share
  • you track and reward people who are influencers aka sharing your information and getting referrals to your site
  • (the site says this brings your conversion up 35%!)
  • users can check their individual success at referrals or be seen on leaderboards
  • in a pick a random winner, people can get additional entries for having made more referral leads

View demographic information on lead cards

  • these are automatically put in from other places that users add in their information, so all they need to do is give you an email for the demographic information to show on the lead cards. Information can include:
  • gender, age and location
  • public profile picture
  • social media profiles
  • biographies and by-lines
  • referral URL
  • IP address
  • Integrated with google analytics, google goals, google adwords, facebook tracking pixels, segment.io (used by over 70 analytic services)

Pricing

$39 a month

  • 10k unique visitors/ month
  • unlimited landing pages
  • A/B testing
  • unlimited popup forms
  • 1 custom domain
  • launch templates

$69 / month

  • 50k unique visiitor per month
  • 5 custom domains
    • access every template
    • magice contact data
  • custom HTML and CSS
  • facebook integration
    • wordpress integration
    • unlimited sub-accounts

$149 / month

  • 200k unique visitors per month
  • 20 custom domains
  • contest leaderboards
  • custom content scoring
  • viral incentive emails
  • daily influencer email
  • advanced fraud protection
  • 1:1 founder setup
Landing Page Builder Reviews and Comparison - Liftoff Blog

Get the latest marketing automation and lead nurturing news, trends, tips, and insights from Autopilot. 6 programs above compared for ease of use, features, cost and more.

LeadPages Software - Mobile Responsive Landing Page Generator

Turn your next idea into a published landing page in less than five minutes with LeadPages®. The focus is 100% on landing pages for lead generation for sales or sales direct such as webinars, free ebooks, pricing charts, etc. Choose to get paid an affiliate commission for having the lead pages name at the bottom of your pro landing page "powered by lead pages." Many templates including those that have proven lead generation for customers (their own designed pages that members of the community upload for others to use.) A/B testing, 404 option page, custom grouping and labeling, bookmarklet. Wordpress integration includes a Wordpress widget that enables users to see the landing page at your home page once a year, post the landing page on a wordpress site, one landing page for unlimited domains, drag and drop building, Facebook compatible (to post right on Facebook). Of the 70+ regular landing page templates, there are some that are webinar registration pages. $37-#79 a month with 40% off if paid annually.

$102 per quarter

  • Unlimited Landing Pages/Unlimited Domains
  • All Page Templates and LeadBoxes®
  • Works With WordPress (Optional)
  • Embed on Any Site
  • Advanced HTML Export

$237 per quarter

  • Advanced HTML Export
  • A/B Split Testing Run A/B split tests through LeadPages® with one login and one system. Ultimate conversion optimization.
  • LeadLinks® Allow your subscribers to join your lists, sub-lists, or sign up for webinars with one click. Great for use in email.
  • LeadDigits® Use the power of SMS text messaging to capture leads when your prospects aren't in front of a computer. Wow!
  • Access To Our Affiliate Program Collect commissions every time you send a new LeadPages® customer our way.
  • Upload Custom Landing Page Templates Leverage the power of LeadPages® with your development skills to create custom templates or repurpose existing pages.
  • 1st Priority Email Support
  • Partner Discounts
Page Wiz

Pagewiz Landing Pages for online marketeers - Create, Optimize, and Publish your landing pages. NO Programming or IT Necessary. Generate & Optimize Landing Pages On Your Own

Free 30 day trial, then pricing and related features/ numbers

All pricing starting at $29 a month gets:

  • Unlimited A/B Testing
  • Unlimited Landing Pages
  • Email Marketing Integration
  • AWeber, MailChimp, SalesForce and more
  • CRM Integration
  • Mobile-optimized Landing Pages
  • Professional WYSIWYG Landing Pages Builder
  • Manage Multiple Client Accounts - New!
  • Custom Post Integrations
  • Real-time stats
  • Google Analytics Integration
  • Lead Capture Management
  • Designed, tested and optimized Templates
  • Secure Cloud Hosting
  • Email & Chat Support

The differences in pricing are only a few with changes at the numbers below:
Unique Visitors: 5k, 10k, 30k, 100k
Custom Domains: in the same order above, you get the following number of custom domains based on the package: 2, 5, 10, 25
White-Labeled Email Lead Notifications (not available for basic at $29/month or standard at $49/ month. Included in Plus at $99/ month and Pro at $199/ month ) - note these match the same packages as the number of unique visitors and custom domains.

Features

PROFESSIONAL LANDING PAGE DESIGN TOOL
Put yourself in the designer's seat with our true drag & drop WYSIWYG functionality. In addition to moving elements anywhere on the page, you can also include advanced functionality such as survey feedback. Build your landing pages as quickly and easily as you would put together a presentation. Point, click, hit the publish button, and you’re ready.

BUILT-IN A/B TESTING AUTOMATION
Optimization is crucial to any successful landing page campaign. Pagewiz lets you create several versions of your page, each one with its own frequency rate, and supplies you with real time stats, so that you can see which one converts most effectively. To perform A/B testing, simply follow a swift three-click procedure. For maximum reliability, each new visitor is assigned a cookie, ensuring they will always reach the same page.

HIGH CONVERTING TEMPLATES
Each of the templates we provide has been tested. Repeatedly. They are all optimized for maximum conversion results. With a constantly widening selection of amazing templates, no matter what your landing page’s proposition is - we’ve got you covered. Give them a try and watch your campaigns take off.

MULTIPLE EMAIL RECIPIENTS
Pagewiz is a fantastic tool for your own landing page campaigns, but marketing professionals and agencies rave about the option to send lead capture data to several email addresses per landing page. This feature alone transforms Pagewiz into a complete landing page campaign manager for you and your customers as well.

REAL-TIME STATISTICS, MANAGE MULTIPLE CLIENT ACCOUNTS, API

SECURE LEAD MANAGEMENT - in addition to being emailed to us and working with Mail Chimp, etc, they keep the information on their own secure servers

REAL-TIME LEAD CAPTURE EXPORT
Landing campaigns become increasingly powerful as lead capture data is being fed into email marketing and customer relationship management systems. Pagewiz saves you the time and energy of handling your lead data base, by sending it in real time to leading third-party systems, such as SalesForce, Mailchimp, AWeber, ConstantContact and GetResponse.

GOOGLE ANALYTICS, SEO PLUGINS AND OTHER WEBMASTER TOOLS
Running campaigns, you must follow and analyze stats in real time. Pagewiz was designed to allow easy implementation of all professional advertising tools, including Google Analytics and Google Webmaster. You can also add other SEO plugins, such as meta tags, remarketing codes, conversion codes and robots.

POST PROTOCOL BASED LEAD EXPORT
Pagewiz also allows you to easily export leads to any existing database systems, such as CRM, content management databases or any URL that can capture leads. This is done by using the advanced POST protocol.

WIDGETS
Embedding external widgets enriches your page’s content, creating a more exciting experience, thus increasing conversion rate. Pagewiz allows for easy embedding of widgets, such as Facebook share boxes, YouTube & Vimeo Videos and Google Maps. You can also add JavaScript & HTML codes, allowing you to extend your page’s functionality with additional professional tools.

Populr - Create a Page for Anything in 5 Minutes

As we turn to the web for anything, and look for options that will stand us apart whether it's during a proposal for a new client or a better answer to email newsletter, the now popular one page websites, a landing page, event, special promotion....Populr has come up with an innovative solution in which you can drag and drop and put any of these on the web for the public or password protected users.

And, the free version is really actually full of features....

Free

  • Unlimited Published Pages
  • Point domains at your account
  • Drag and Drop Editing
  • Sharing
  • Collaboration
  • Video Recording
  • 12MB Document Limit
  • Prominent Populr branding

Pro- $20 a month

  • All Free Features
  • - Plus -
  • Secure, Private Pages
  • Page Tracers
  • Open Notifications
  • Google Analytics Integration
  • 50MB Document Limit
  • Subtle Populr branding

Team $50 per month

  • All Pro Features
  • - Plus -
  • Team Collaboration
  • Team Templates
  • Point domains at each team
  • 5 Users
  • 3 Teams
  • Extra Users & Teams ($10/mo)
Pushcrew: Send notifications to your users, even when they're not on your website

PushCrew lets you send off-site push notifications on your subscribers’ Chrome & Firefox browsers. Sign up for a free account and send unlimited notifications. You can start for free.

Talk to your Users Right on the Browser. Real-time
With push notifications, you don’t have to wait for your users to open their inbox to get a communication. It will be delivered right on their browser. Real-time.

Reach your Users Anywhere on the Web
Push Notifications are delivered right on the browser. So you can engage your subscribers with your communication even when they are not present on your website

Build a Mobile Audience. Without a Mobile App
Push Notifications work on all devices. For all websites. So you can build a mobile audience on your mobile website itself. Without investing resources in building a mobile app.

Get Higher Opt-in Rates. Expand your Marketing List
With push notifications from PushCrew, you can expect to get an opt-in rate of up to 25% easily. Some of our early adopters even saw opt-in rates as high as 40%!

Get Higher Click-rates than Emails. And more Pageviews
Since push notifications are short & direct, you can expect to get really high click-rates. On an average, the click-rate hovers between 20% and 25% (10X of email click-rate).

Send Personalized Pushes. Make more Revenue
Push Notifications are clickable. So you can send people directly on any URL on your website (or outside your domain) based on their interests / actions on your website.

Rainmaker Platform

Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades. Communities with member groups, coupons, podcasts, A/B testing, analytics, email collection, free online course set up that can be offered free or charged, security, 20 templates, payment gateway. $1,500 a year.

SumoMe, free tools to grow your website traffic.

SumoMe is a suite of free tools that can be used to grow your website's traffic. The SumoMe tools are easy to install and work on any website. There are a lot of apps that are included free also. If you want to not have their branding, have A/B testing, and have unlimited use of some of the upgraded apps, they have plans up to $99 a month- but basically it's free forever.

Mostly analytics, but some of the other kinds of apps that are interesting:

Image share for Facebook, Twitter, Pinterest, or Yummly for any images on your site.
Highlighter enables users to highlight any text section and share on Twitter or Facebook
Contact form with auto email response enables you to put your contact form in a grid block within your design

Tackk - Create, connect + chat with friends

Publish one-off blog posts on Tackk in minutes, share or keep private, embed and engage your community. Something between a one page site and post with photos, text, layout and more. Tackk also has a social feature and its own blog of the community's creations. Free.

The Ultimate Guide to Landing Page Builders (Review & Comparison, Hands-on) | Income Mesh

10 tools compared (chart above) with detail of features, prices, ease of use, etc. Thrive Content Builder, Optimize Press 2.0, ClickFunnels, Megaphone by Kajabi, InstaBuilder 2.0, Landingi, 1 Minute Sites, Lander, FusionHQ and Instapage.

Top 10 Best Landing Page Creation and A/B Test Tools - Ecommerce Platforms

Dell has seen conversion rates increase by over 300% after implementing 1,000 landing pages. These numbers were compared to its previous standard website pages, showing that ecommerce prowess stems from these types of pages, along with testing and establishing what components, content and buttons work best for converting people into paying customers.

10 different platforms compared with pricing and benefits of each one included.

Unbounce

The Unbounce landing page platform includes

  • drag and drop page editor,
  • 60+ mobile responsive templates,
  • 200+ landing page templates
  • customizable forms,
  • real time stats & more.
  • Custom Domains lets you publish your landing pages on your own domain
  • A/B testing
  • collaboration teams
  • free first month
  • You can automatically have certain text replaced based on keywords being used by your prospects. This includes a script manager in which you can apply custom scripts to all the pages in a domain and they can be added as custom scripts based on input from Google Analytics. Available for two higher level programs $99 and $199 a month.

These then integrate out with an email campaign software of your choice, and inwards into a wordpress site of your choice from $99 a month and up programs.
Integrations include:

  • Email: Mailchimp, AWeber, Constant Contact
  • CRM: Salesforce, Hubspot Zoho
  • Marketing Automation: Hubspot, Infusionsoft, Marketo
  • Analytics: Google Analytics, KISSmetrics,
  • Social: Facebook

Pricing
$49/ month - 5,000 unique visitors per month
$99/month - 25,000 unique visitors per month
$199/ month - 100,000 unique visitors per month (includes client sub accounts)

Wix- free website builder, can use your content free forever how they wish

Create a free website with Wix.com. In exchange Wix has unlimited use to all of your content forever for free. If their services are worth that cost, then move forward- but know it upfront:

Please note the user agreement: "As between Wix and you, you shall own all intellectual property pertaining to your User Content, including to any designs, images, animations, videos, audio files, fonts, logos, illustrations, compositions, artworks, interfaces, text, literary works and any other materials created by you. You hereby grant Wix a royalty-free, perpetual, irrevocable, non-exclusive, transferable and sublicensable right and license to use your User Content (in whole or in part) worldwide in order to provide you with the Wix Services, and as further specified in Section ‎2.2(5) above."

Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! Landing pages are a major way they promote their services.

  • Stay tuned as we merge our numerous multi-media properties into Living Labs. Lists will be one foundation of the thousands of curated resources, products and services offered for Baby Boomers, patients and the organizations and professionals who work to make their lives easier. Contact us now to sell your innovations at our marketplace, share spaces that inspire Design for Life or create or curate your best expertise including service, sensory, accessible, user-centered, sustainable, evidence based and universal design experiences. Pre-launch opportunities to be selected from your expertise for media, travel, products and pay. Living Labs is connecting creators and users for independence, dignity and beauty for all.

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