Design Thinking: Some additional reading

Idea in Brief The Change Increasingly, corporations and professional services firms are working to create design-centric cultures. The Reason Many products, services, and processes are now technologically complex. People are not hardwired to deal well with high levels of complexity. They need help.

There isn’t a business in America that doesn’t want to be more creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

Educator and Librarian Resources Critical Praise "Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes..." - New York Times "It's like getting golf tips from Tiger Wood's coach.