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Updated by WhatUsersDo on Aug 22, 2017
Headline for Flashback Friday (Nov 16-20): Top 5 Articles This Week
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Flashback Friday (Nov 16-20): Top 5 Articles This Week

A roundup of the most interesting content that caught our eye this week. Featuring our picks of the best articles from around the web - we hope you enjoy reading as much as we did!

Good UX Is Good Business: How To Reap Its Benefits

via Andrew Kucheriavy
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Good user experience design is critical for modern organizations, but most companies focus on their own needs -- not their end users' needs. Good user experience is clearly good for business.

Studies show that companies that invest in UX see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share, according to a study done by Forrester.

53 Top Conversion Optimization Tools Reviewed by Experts

via Alex Birkett
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"Men have become the tools of their tools" - Henry David Thoreau

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

How site Usability and User Experience affect SEO

via Shane Barker
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Did you know that your website's usability and user experience can actually affect your search engine rankings? By improving both the usability and user experience your site offers visitors, you can improve your Google ranking. In this article, we'll take a closer look at each of these factors and how they're linked to SEO.

The business of User Experience

via Jonathan Beckman
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Delivering a top-notch user experience is about more than effective product design-it's good business. Often cited by UX evangelists, Tom Gilb's research in the late 80s (published in his Principles of Software Engineering Management) found that every dollar a company invests in UX can yield a return of up to $100. Now that’s a return on investment.

If anything, that statistic is even more relevant today. Let’s dive into why that is.

17 ways to Personalize Ecommerce for four types of Customer

via Ben Davis
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Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success.

Fast forward to 2015 and Econsultancy's latest Conversion Rate Optimisation report, in association with RedEye, and only 22% of respondents said they had implemented website personalisation. Every company has its own explanation for this lag, but broadly we can sum up the problem as one of infrastructure and therefore cost.

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    WhatUsersDo was set up in 2008 so anyone, in any size or type of organisation, can remotely gather user research from across the world with real people.

    Today our remote user experience testing platform is used by leading organisations such as Tesco, Virgin Atlantic, Money Advice Service and Standard Life to radically improve their understanding of peoples’ digital experiences and to drive conversions through insight (rather than just rely on hunches, instinct or opinion).

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