I'm working with a few startups right now that are in various phases of Paul Graham's startup curve: Many people think startups are up and to the right all the time. But more services exhibit this "startup curve" than any...
Here’s the gist:
- In the age of infinite online distractions, successful
web businesses must generate new user habits to stay relevant.
- The strength of a web company’s user habits will
increasingly equate to its economic value.
- Forming strong user habits is more important
than viral growth.
- The Curated Web will run on habits.
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Habit is the latest buzzword in Consumer Web. Habituated users have made Facebook, Twitter and recently Pinterest wildly successful. Who needs to be reminded to visit Facebook? (I know folks who ar...
Amazon.com: Habit: The 95% of Behavior Marketers Ignore (paperback) (9780137070114): Neale Martin: Books
Amazon.com: The Power of Habit: Why We Do What We Do in Life and Business (9781400069286): Charles Duhigg: Books
In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers.
But online, feedback loops aren’t cutting it. Users are increasingly inundated with distractions, and companies find they need to hook users quickly if they want to stay in business. Today, companies are using more than feedback loops. They are deploying desire engines.
New York Times staff writer & author of The Power of Habit about the science of habit formation among individuals, companies & societies.
The Flinch: Julien Smith: Amazon.com: Kindle Store
Success is mostly habit. Over time, luck accounts for less.
We are what we repeatedly do.
Excellence then,is not an act, but a habit
-aristotle
