Podsumowanie Trzech Tygodni 12.10 – 2.11.2015

Instagram is a network were creatives champion their ideas and find new ways to implement campaigns that will grab an audience's attention. We have already seen Gap releasing its own soap-opera campaign to great success, but it is now time to see the world's first novel appear on the social platform.

Polskie agencje na Instagramie - TOP 10 | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Jak ułatwić sobie robienie kupy (na przykładzie jednorożca) | Internetowy serwis o reklamie i marketingu. Najnowsze kampanie, kreacje i trendy.

Brzmi niedorzecznie, w końcu Instagram to serwis do dzielenia się zdjęciami lub krótkimi materiałami wideo. Francuzi wpadli jednak na pomysł, jak wykorzystać aplikację do popularyzowania darmowej muzyki dostępnej w sieci. Instagram już dawno przestał być miejscem do wrzucania zdjęć jedzenia. I choć pewnie zarówno w pamięci mojej, jak i wielu innych osób tak właśnie się zapisze, znajdziemy tam wszystko.

Czy ktoś z Was nie pamięta legendarnego dźwięku nadchodzącej wiadomości w Gadu-Gadu? Jestem pewien, że większość z Was dobrze zna ten dźwięk, a część od dawien dawna już go nie słyszała. Gadu-Gadu straciło na rzecz Facebook Messengera, który wraz z usługą społecznościową „połknął" rynek wcześniej należący do polskiego dostawcy wysyłania błyskawicznych wiadomości do znajomych.

Home " W praktyce " Shopping na Facebooku, czyli nowe narzędzie dla marek 13/10/2015 Sekcja Shopping, o której mowa na chwilę obecną jest w fazie testów z kilkoma partnerami serwisu, ale już teraz można powiedzieć, że sprzedawcy e-commerce zaczynają zacierać ręce.

With Facebook Analytics for Apps, we've been committed to bringing you the best tools to help you understand your audience. Today, we're introducing product improvements and new features to make your experience even better. A core feature in Analytics for Apps is the ability to log app events.

Instagram announced the launch of its @instagramforbusiness account, aimed at brands, small businesses and agencies. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that @instagramforbusiness will "run exclusive, behind-the-scenes stories that inspire, inform and showcase the work done by three important groups in our business community from all around the world-brands, small businesses and creative agencies."

We've said it before and we'll say it again. Facebook is serious about video and is really doing its best to show it to users. So much so, that video features on desktop and mobile are being tested and launched in quick succession. The latest addition to these, a dedicated video feed to help users...

Facebook was created to share our life stories with our friends. As a result, we upload hundreds of photos or status updates in which our friends (girlfriends and boyfriends included) are tagged, we mention people, we check-in at places.... you get the idea.

Though a ton of people already use Facebook as their primary source for news, Twitter still reigns king when it comes to aggregating news story as it happens. That may be changing soon: According to a report by The Awl, an upcoming Notify app allows Facebook users to aggregate notifications from various publishers on recently posted stories or content.

Some Facebook users are seeing the option to join events directly from messages on desktop. Reader Matteo Gamba of TransferWise shared the screenshots to the right and below, illustrating this feature. Facebook announced a host of upcoming changes to events in May, mentioning that they would be further integrated into its Messenger applications, but the social network did not mention desktop messages at the time.

Facebook has released its monthly hot issues report, highlighting all the key topics of discussion amongst Facebook users for September. The monthly listings provide great insight into what's popular amongst the varying Facebook user groups and an indicator of where the attention of your target audience lies, enabling you to utilize such info to angle your own Facebook content towards more trending discussions.

The LinkedIn app has gone through a massive redesign - but still looks pretty familiar. Speaking at the company's Talent Connect conference, CEO Jeff Weiner showed off a completely redesigned app that that is centered around a central feed of updates from your network that is similar in appearance to Facebook's News Feed.

Since Pinterest introduced place Pins millions of users have added place Pins to their Pins. Now, Pinterest has added location info to over 7 billion Pins around the world, making it easier for people to discover and visit those places and others around them. Also Read: Instagram Now Lets You Search Per Location There are...

YouTube is continuing its big push into gaming with a couple of new features for streamers that bring it up to par with Twitch - or in some cases help it jump ahead. Most notably, you can now stream mobile games without the need for any extra specialized hardware.

Brands on Instagram are posting more and seeing more growth in followers compared with Facebook, and while photos still dominate, they are posting more videos, as well. Social analytics provider Quintly released its second-quarter-2015 Instagram study, in which it analyzed 6,000 Instagram profiles and 120,000 comparable Facebook pages.

Disney Interactive has announced the launch of Disney Dream Treats on mobile devices. The match-three puzzle game was created by Crazy Kitchen developer Zindagi Games, and takes players on a tour of Disney Parks and Resorts, where they'll interact with popular characters from the Disney and Disney Pixar universes, including Mickey, Minnie, Ariel, Belle, Buzz Lightyear, Woody and more.

As digital marketing advances, and data collection methods evolve in-step, greater expectation is being placed on platforms to deliver transparency, to provide better ways for advertisers to demonstrate definitive ROI from their social marketing efforts. In-line with this, Twitter has introduced a new way to measure ad effectiveness.

Facebook Marketing Partners added a Small Business Solutions badge, and the first two recipients are AdRoll and Constant Contact. The announcement from Facebook Marketing partners read: Today, we're announcing that AdRoll and Constant Contact are the first two companies badged in our Small Business Solutions specialty to help small businesses connect with people, build and manage campaigns and above all, devote more time and resources to their core businesses.

Dropbox is moving from a file storage service to a collaboration service, focusing on small businesses and creatives with its new all-in-one collaboration service, Paper. The premise of Paper is simple; it's a place where you can create, edit, tag, and chat all in one document.

Blogi stają się coraz ważniejszą gałęzią internetu. Coraz częściej stają się ważnym źródłem informacji, a sami blogerzy - autorytetami czy też ekspertami. W ogromnej masie kilku milionów blogów coraz trudniej wyłapać te najbardziej wartościowe. Pomóc w tym ma nowa platforma społecznościowa dla blogosfery - Daily Dose of Beauty.

Jeśli komuś znudził się lub od samego początku nie podobał wygląd oficjalnego sklepu Google'a z aplikacjami, mamy dla niego dobrą wiadomość. Już wkrótce na smartfony z Androidem trafi jego nowa wersja, wizualnie znacząco różniąca się od poprzednika. Google wprawdzie nie podał jeszcze oficjalnie daty wprowadzenia zmian, ani też informacji na temat nowego wyglądu nie znajdziemy na żadnym z oficjalnych blogów.

Last weekend's Bundesliga game between Bayern Munich and Borussia Dortmund (broadcast in 209 countries around the world) saw a unique usage of Snapchat that was a first for the top German soccer league. A "Global Life Story" of the game was broadcast to all Snapchat users.

In a historic move, rival PC makers Dell, HP and Lenovo are teaming up with chip-maker Intel and software company Microsoft on a $70 million campaign called "PC Does What," designed to showcase innovation in PCs and get users to upgrade to newer devices.