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Updated by WhatUsersDo on Nov 14, 2015
Headline for Flashback Friday (Nov 2-6): Top 5 Articles This Week
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Flashback Friday (Nov 2-6): Top 5 Articles This Week

Here's a roundup of the most interesting content that caught our eye this week.

Explaining UX to Non-Designers

via Somnath Nabajja
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For non-designers attributes of designs are colours, shapes, sketches, drawing, crafts, patterns etc. In short, its something that looks great visually. But UX is something that goes beyond this. It's more about the impression left in users mind after interacting with the product. This impression can be positive, negative or neutral.

Object-Oriented UX

by Sophia Voychehovski
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In June 2012, while working at, I was tasked with designing the user experience of election night. The next five months of my life would be dedicated to that single night-but success to me had nothing to do with who won.

The Fundamentals of User Experience

via John Waldron
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The elements for great user experience (UX) boil down to three things: ease of use, efficiency, and structure. Any marketing, interface and graphical design elements incorporated into your website need to meet these three elements in ways that are complementary, elegant, engaging and, in most cases, simple.

Why Product Thinking is the next big thing in UX Design

via Nikkel Blaase
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A product has a core user experience, which is basically the reason the product exists. It fulfills a need or solves a problem people have. By that, it becomes meaningful and provides a certain value.

The invisible problem with fairy tale experiences

Via Per Axbom
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Based on my lightning talk at UX Open 2015.

Once upon a time, in the land of Carefree, there lived a little girl named Leeloo. But everyone called her Red Riding-Hood as she always wore an old red, grungy hoodie. She was getting a bit tired of always being Red Riding-Hood though.