13 Useful Reads On All Things SEO

Thinking about using content marketing for your business? Not sure were to start with SEO? Check out 15 ways to grow your business and get it at the top of Google rankings.

Search engine optimization (SEO) can be a very broad practice. From on page optimization to technical audits, local citation cleanup and international hreflang implementation, SEO can be a lot to handle. That's especially true for people not "in-the-SEO-know."

There are a lot of SEO guides on the interwebs. There's so much information that it's hard to know where to start. Luckily, there are some experts that we trust for our own SEO investment. Here's what some of the top specialists are saying about practicing SEO tactics in 2015.

One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard-and doesn't hurt your overall SEO strategy.

If you ask me about the core item needed for ranking a website, I would recommend link building. Search engine optimization (SEO) is now a master game of backlinks. If you play smartly, then you'll win higher rankings.

In a webpage, the page title appears when it is opened in a tab and often not visibile to visitors when they are browsing through the page. However, it is apparent in two important places: In search results, as a blue clickable link. On social sites like Facebook, when a person shares or likes a link.

Content marketing has seen a surge in popularity in recent years. This often prompts the tired old claim that SEO is dead of course. It isn't, but it has had to adapt and evolve to suit the modern web just as other disciplines - such as web design - have had to.

SEOs who have spent time carefully crafting the perfect page title get understandably upset when Google decides to rewrite the titles they display for those pages in the search results. And there doesn't seem to be much rhyme or reason to when or why they will replace the titles.

Search engine optimization is complicated. For many, it's considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right.

Have you ever wondered how to get your website to come up in search results? Of course you have. Every small business wants to be found online, but it isn't always an easy task. Website traffic doesn't follow the Field of Dreams mantra, 'If you build it, they will come.'

Competing for top rankings in the search engines involves three elements: On-page - Optimizing and improving what is on your website pages. Off-page - Measuring and improving things are that are happening beyond your site, such as the number and quality of links coming into your site from other sites.

Is your site suffering from a sudden drop in traffic? Columnist Mark Munroe notes that most SEO issues are preventable and shares his process for keeping these issues at a minimum.

By Azfar Hisham If you are on the internet for whatever reason, SEO is going to benefit you in one way or another, even if you aren't doing it yourself. This isn't just limited to big companies. It applies to everyone - whether you're a marketer, a personal blogger, or even the average internet user.