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Updated by Mark Bernhardt on Oct 10, 2017
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Mark Bernhardt Mark Bernhardt
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#usXsw | Saturday Session 3 | Discussion Points

Listly by Mark Bernhardt

Four one-hour segments:
1) What is a Social Customer (or Social Brand)?
2) How Has Social Influenced Marketing?
3) How Has Social Influenced Customer Service?
4) TBD -- probably something to do with management tools and/or best practices for 2012-13

We can discuss specific questions and thoughts during each segment.

Source: http://usxsw.posterous.com/pages/day-two-sat-mar-12th

1

Framing Question: What is a Social Customer?

Framing Question: What is a Social Customer?
2

Framing Question: What is a Social Brand?

Framing Question: What is a Social Brand?
3

Framing Question: How has Social influenced Marketing?

Framing Question: How has Social influenced Marketing?
4

Framing Question: How has Social influenced Customer Service?

Framing Question: How has Social influenced Customer Service?
5

What tools aid in Social Marketing / Social Customer Service?

What tools aid in Social Marketing / Social Customer Service?
6

What are best practices for using Social to enhance the Customer Experience in 2012-13?

What are best practices for using Social to enhance the Customer Experience in 2012-13?
7

What Social platform(s) should Brands use for Marketing and Customer Service?

What Social platform(s) should Brands use for Marketing and Customer Service?