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Updated by Aaron Gerry on Mar 17, 2013
Aaron Gerry Aaron Gerry
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What are your favorite books?

What are the books that hit you at your core? That you routinely go back and read? That gave you an aha! moment or that you just plain enjoyed!

Sharing is caring -- please add your own favorites!

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.

Excellent book on the passion behind the company, the culture and how to build a company for more than just profits.

Ender's Game

One of the most captivating stories I had read in a long time. The story drew me in to the point I could not put the book down. What is real and what is just a game?

Do Androids Dream Of Electric Sheep?

Engrossing from beginning to end. Fast-paced action, bounty hunters, androids!!!

Founders at Work: Stories of Startups' Early Days

Intimate look into the beginnings of some the most successful companies today. Incredible insight and you get the feeling the founders had a bit of "bearing of the souls" when talking with Jessica.

Let My People Go Surfing

The epitome of starting a company out of passion. Yvon was a seriously reluctant businessman who started his company because he wanted better tools for what he loved; climbing!

Predictably Irrational: The Hidden Forces That Shape Our Decisions:Amazon:Books

Amazon:Predictably Irrational: The Hidden Forces That Shape Our Decisions

Delivering Happiness: A Path to Profits, Passion, and Purpose

An expressive look into the culture of a highly successful company.

The Giver Publisher

One of my favorite books from my childhood. First story that seriously made me consider the idea of utopia/dystopia and what it means to experience the World.


I used the phrase long before I gave this a read (this actually played into my decision to read the book). Good thing I did! Great story

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

First book that I read that codified what it means to network; be genuine and form relationships. Very helpful insight and ideas for meeting people, having meaningful conversations and other tips.

On the Road

Wanderlust. For a peak into the beatnik generation of yester-year, On The Road was an engaging tale of living in the moment and off the cuff and flying against the winds of mainstream society.

Love Is the Killer App: How to Win Business and Influence Friends

Along with Never Eat Alone, a very useful how-to guide to networking. Hint: it's about genuinely caring about the other person!

Made to Stick: Why Some Ideas Survive and Others Die

The title explains it all -- why do some ideas, products, organizations, etc. spread like wildfire and why do others languish by the way side?

The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature

Intriguing, eye-opening and thought-provoking research and cogent explanation of how our world has been shaped by sexual choice.

Zen and the Art of Motorcycle Maintenance

Arguably one of the most profoundly important essays ever written on the nature and significance of "quality" and definitely a necessary anodyne to the consequences of a modern world pathologically obsessed with quantity. Although set as a story of a cross-country trip on a motorcycle by a father and son, it is more nearly a journey through 2,000 years of Western philosophy. For some people, this has been a truly life-changing book.