Abigail Lee
There is an impassioned battle going on in the world of content marketing and native advertising. They two are always set to go neck to neck for budget funds. While companies are looking to attain the best results, very few are prepared to spend on the best feature. The industry is therefore on the sidelines holding their breaths and waiting to see which of the two will blow the other off more easily. They include;
Native advertising can get you there if you are interested in a more widespread awareness of a brand. Content marketing on the other hand, will only help if you are looking for engagement. You have to be aware of the reason why you are focusing on the endeavor. With clear set goals you will be able to decide which of the two works best for you. You should also be able to have a measure of success of whatever you are working on. This way you will be able to tell which one works to produce the most effective results. Metrics will definitely help you to calibrate the levels of success.
Native advertising looks like a rip off when it is put against traditional advertising in all forms. However, when it is being considered against digital advertising it becomes a completely different story. This is partly because small corporations do not have large sums of money to spend on advertising. With this in mind therefore you need to pay special attention to your finances. This way you will be able to decide just how much money you can spare for your project without hurting or compromising other functions.
You also have to ask yourself just how important it is for you, and your cause to reach a targeted audience. In marketing the mantra is all about reaching the right audience at the right time with the right message. Campaigns with content marketing can help to give you more control over who sees your content and when they will see it. This way a large audience can be reached albeit a very tricky procedure. Seek to find out if you can target your ad beyond simple demographics through different sites that offer different modes and levels of targeting.
