A List of Marketing and Advertising Articles and Videos about How to and Changes and Trends

Ah, content marketing… The newest buzzword in the never-ending sea of marketing buzzwords....

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The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.

Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking some shots at BMW with a sly technology hack as well.

The growing popularity of news sources delivering snackable content geared towards millennials is forcing traditional publishers onto mobile-first platforms, but older media companies still miss the mark on delivering the shorter, punchier content these readers want.

Domo CEO Josh James explains why his new app will be as big as the iPhone

Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back.

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to a good cause.

The past week was another intriguing one for interactive marketing data. Here are nine stats that jumped off the digital page: 1.

Customer care is an essential part of any company. You already know that. But what you may have never considered is that customer care could double as you biggest marketing campaign...

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We've seen lots of billboards over the years that want to provide some kind of utility, beyond just being a blight on the landscape. Here's the latest example from Peru—a billboard (and accompanying structure) from a home-improvement store that brings the comforts of home to weary drivers who could use a rest.

Maybe it was the 2014 Wall Street Journal article about how Parisians refer to everything from men's hats to Big Macs as "très Brooklyn." It could have been the subsequent New York Times trend piece about a Dubai-based clothing company that chose to name itself Brooklyn Cotton Company in the interest of authenticity.

Nearly a quarter of consumers feel let down by stores after shopping online

The best marketers are incessantly learning. Why? They can't afford to stop.

With New York and other cities embracing the concept of the "smart city," making free Wi-Fi available anytime, anywhere, many consumers are looking to get less connected to their fellow urban dwellers, not more. Horizon Media's Kirk Olson and Sheri Roder have been tracking this trend for some time.

The Ford Bronco was front and center during last night's episode of FX's hit miniseries, The People v. O.J. Simpson: American Crime Story, which covered Simpson's efforts to flee authorities in pal Al Cowlings' Bronco, setting off what became the most-watched police chase in U.S. history.

Twitter's fundamental problem is this: it's too hard to use. To potential new users, it's a real challenge to learn all of Twitter's often arcane little features. And even for people who have been using the service multiple times daily for years, like me, it can be tricky to decide when to use which feature and in which situation.

If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not seeing these paid promotions, giving them a completely ad-free experience. The decision is based on keeping these top users engaged on the service, which is especially important, now more than ever, due to its recent company shakeup.

Canadian clothing company Penningtons is the latest among a growing number of brands waving the body-positive banner. Its most recent activewear spot, created by lg2, showcases a bad-ass plus-size woman confidently nailing yoga poses, as on-screen copy makes unfounded-but common-assertions about why such women can't or shouldn't do yoga.

Foods themselves might be a mouthful but the accompanying language used to describe foods can say a mouthful. Guy Cook, an applied linguist and Professor of Language in Education at King's College, explains, "We are influenced by what is said about food offered to us, as much as by the food itself."

Regulators in the U.S. and the U.K. are cracking down on so-called native advertising -- essentially ads that masquerade as content. This creates problems for marketers who have embraced the deceptive format as a replacement for increasingly useless banner ads. It also reminds publishers that, in the digital world, a subscription-based business model is far safer than an ad-based one.

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and turn into gold.

Getting customers to engage with your brand on social media is gold. And right now, Instagram is the social-media platform that wears the crown. Brands that use the photo and video sharing app, which was acquired by Facebook for $1 billion in April of 2012, generally see higher rates of engagement there than on any other major social network, according to a new report.

A well crafted holiday commercial.