Internet Marketing Trends 2015

Digital marketing has over the last few years undergone a substantial transformation, becoming an increasingly important medium for creating an online brand experience. Just like any field that relies on communication technologies, online marketing is rapidly developing towards some directions and departing from others, rendering some practices obsolete.

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there's a new tiger whose fugacious tail requires catching. Keeping up with a changeable industry seems like a fool's errand. Where is the balance between chasing capricious trends, on the one hand, and [...]

The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.

Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? It's the season of tinsel and top 10 lists, plum pudding and predictions - the time when marketers look ahead and resolve to evolve in the year to come.

Digital marketing can no longer be rigidly divided into SEO, social media, Web development, sales collateral, email marketing, etc. There must be a unifying direction in terms of content, design, messaging and metrics. This, with the growing need for a large, internal content marketing function, will make 2015 a year of organizational transition for forward thinking organizations.