List Headline Image
Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 22.09 – 28.09.2015
 REPORT
23 items   1 followers   0 votes   456 views

Podsumowanie Tygodnia 22.09 – 28.09.2015

Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging

The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms. The twist is that, instead of being life-affirming or otherwise uplifting-like Coke's names-on-bottles campaign has been-there's dark comedy behind the Snickers packaging, in keeping with the Mars brand's edgy "You're not you when you're hungry" vibe.

Changes to Facebook Ads Manager: What You Need to Know

Do you advertise on Facebook? Have you noticed recent changes to Facebook Ads Manager? While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function. In this article you'll discover the latest changes to Facebook Ads Manager and how to navigate them.

Sukcesy kreatywnych: Yuri Drabent dyrektorem kreatywnym w Isobar Polska : Brief

Do tej pory Drabent pełnił funkcję dyrektora kreatywnego w agencji interaktywnej Lubię to - linked by Isobar działającej w ramach polskiego oddziału Dentsu Aegis Network. Teraz zastąpi Macieja Nowickiego w Isobar Polska, również należącej do grupy Dentsu Aegis Network. To wielkie wyróżnienie i wielkie wyzwanie - a ja uwielbiam wyzwania.

Facebook Releases Guide on How to Maximize Local Awareness Ads

Almost a year ago, Facebook introduced a new ad offering called ' Local Awareness Ads '. Just as it sounds, Local Awareness Ads make it easier for Facebook advertisers to reach audiences in the area immediately surrounding their place/s of business - as per the original release: " Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach."

Facebook has collected your web browsing habits to target you with ads

Here's what we all know: Facebook knows a lot about you based on your time on its site - your age, your gender, where your work, your interests - and it uses that information to help companies sell you things.

Adeevee - Apple World Gallery: Shot on iPhone 6

TBWA/Media Arts Lab, Los Angeles, USA President: Erica Hoholick Chief Creative Officer: Duncan Milner Art Director: Julien Michel, Kyungran Chang, Chuck Monn, Antoine Choussat, Shawn Schrader, Paul Wysocan, Masaya Asai Chairman: Lee Clow Gcd: Charles Hodges, Chuck Monn Copywriter: Charles Hodges, Zach Watkins CD: Antoine Choussat, Shawn Schrader, Zach Watkins Acd: Paul Wysocan, Masaya Asai Senior Art Director: Haru Nisawadaria Studio Designer: Masao Ishida Director Of Art Production: Helen O'Neill Director Of Print Production: Peter Nolan

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial-but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad-from Wieden + Kennedy Amsterdam and MJZ director Tom Kuntz-promoting both the beer brand and the Nov. 6 release of Spectre, the next film in the 007 franchise.

Facebook's Instant Articles are finally rolling out big time

Facebook is finally rolling out its glamorously packaged version of journalism, Instant Articles, to a wide audience, meaning many readers that used to click on stories and go to media websites will instead consume stories within the social network.

Koniec z niechcianymi wiadomościami! Nowy Gmail z funkcją... banowania

Niezależnie od tego, czy korzystamy z poczty tradycyjnej, czy elektronicznej, niektóre wiadomości mogą nas zirytować. By ich uniknąć, warto zablokować adresy, z których otrzymujemy niechcianą pocztę. Zdają sobie z tego twórcy poczty Gmail. Niebawem wprowadzą oni możliwość blokowania użytkowników, od których nie chcemy otrzymywać wiadomości.

Periscope Rolls Out Screenshot Notifications

In its latest iOS app update, Periscope added a feature that lets you see when people are taking screenshots of your videos. Also Read: Periscope Finally Lets You Stream And Watch In Landscape Mode The new feature will make a screenshot icon appear on your screen where the hearts usually appear.

Instagram Hits 400 Million Users

When Facebook paid close to $1 billion for Instagram back in 2012, people thought Zuck had lost it. A the time of the deal, Instagram had close to 30 million users, which meant Facebook was effectively paying around $33 per user, a huge amount. Crazy.

2015 #Emmys: 14 Million+ Interactions on Facebook, 4.5 Million+ Engagements on Twitter

Just how did the Emmy Awards spread through social media? According to Talkwalker, there were 1.46 million mentions of the #Emmys and #EmmyAwards hashtags on Twitter, generating 4.54 million total engagements. Facebook released its data as well, showing that some 6.9 million Facebook users were responsible for more than 14 million interactions (posts, comments and likes) during the 67th Primetime Emmy Awards Sunday night.

Ridiculous Stock-Photo Couple Can't Contain Their Joy in Ad for Breakfast Biscuits

As Vince Vaughn once taught us, stock photos can sometimes make for some unexpectedly fun marketing. Droga5 amusingly takes that to heart in this spot, running on Facebook, for belVita breakfast biscuits. In its undercutting of traditional marketing tropes, the work is quite Newcastle-esque-also, of course, a Droga client.

5 goli Lewandowskiego w 9 minut - reakcja internautów na wyczyn Polaka

Wczoraj był ciężki dzień;) Od rana szkolenie w Pogorzelicy, ciekawi i wymagający uczestnicy, koniec ok 18 i jazda powrotna - ponad 600 km do domu. Ale jakoś miło się nam z Bartkiem wracało. A dlaczego? OK 22 słuchając wiadomości na jednej ze stacji radiowych usłyszeliśmy o niesamowitym wyczynie Roberta Lewandowskiego - 5 goli (pięć!)

Facebook adds support for 360-degree videos

360-degree video has arrived on Facebook. The social network is beginning to add the immersive videos to the News Feed, the company announced Wednesday. The videos will be viewable from the web and from Facebook's iOS and Android apps.

Twitter is redesigning its follow and tweet buttons for the first time in years

After years of the familiar Twitter follow and tweet buttons scattered around the Web, the company is redesigning them to be flatter, attractive and work better. The new icons remove the share count displayed next to the button and flatten its overall look.

Here's the Amateur Snickers Ad That Just Won Its Creator $50,000

When Snickers announced a contest earlier this year urging random people on the Internet to make an ad for its "You're Not You When You're Hungry" campaign, many suspected they had no idea what they were getting themselves into.

Beck's Scratchbottle - NowyMarketing

Beck's Scratchbottle

Twitter is experimenting with a feature that changes the platform significantly

Is there anything Twitter is not experimenting with? Today a new polling feature has hit the feeds of Twitter users on both desktop and mobile, and it looks different from what we're used to. Twitter normally deploys features through Cards - lines of HTML designed to integrate rich media and other features into the platform.

UberEVENTS lets party planners send guests free or discounted Uber rides

Uber just launched a new service called UberEVENTS, which lets those planning parties or - well, events - offer Uber rides to attendees. Those planning the event must enter the soiree into Uber's events website, then request guest passes. Uber then sends those passes to the event planner via email.

Google Turns 17 Today, Celebrates Its 'Least Random Birthday'

Happy Birthday Google. Or is it Alphabet? No, it's Google. The search site now CEO'd by Sundar Pichai is now almost an adult..it's 17 today. You might have missed the Google doodle to commemorate the birthday since they're currently sporting an NFL-themed doodle on the site right now.

QA Enhancements Bring Visualizations to the Atlas Platform

By: Nick Rivano, Atlas Product Marketing Manager Today we're pleased to announce that we've made enhancements to the Atlas platform that will make it easier than ever for clients to perform quality assurance (QA) checks on their actions, performance and placements.

See What People Are Saying About Your Articles with Mentions

Earlier this month, we made Facebook Mentions available to verified profiles to help journalists and other influencers engage with their followers and see what people are saying about them and the topics they care about.