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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 15.09 – 21.09.2015
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Podsumowanie Tygodnia 15.09 – 21.09.2015

Global Success Achieved Locally - Uber Ice Cream Campaign - Thoughts on marketing, social & business

The Uber Ice Cream campaign was launched on the 24th July for the fourth time and covered 252 cities in 57 countries. Users could request ice cream delivery to their location through their mobile app. Thanks to their efforts their managed to increase their reach, gain new users and raise engagement.

New Sony ad is James Bond product placement in reverse

Daniel Craig's reluctance to hold an Xperia aside, you can probably expect Spectre to follow other recent James Bond movies in serving up some pretty hardcore Sony product placement. And the corporate collaboration goes both ways - Sony just showed off its first tie-in commercial, an "action-packed mini movie in itself" directed by Danny Kleinman, director of several Bond title sequences.

Snapchat Video Views Climbs to 4 Billion Daily

While the battle for supremacy in online video has heated up between Facebook and YouTube, a relatively smaller yet high-performing player has steadily cemented its position. Social media messaging app Snapchat has recently revealed that its users are now viewing 4 billion videos per day.

McDonald's wybrał Polskę. Takiej oferty w...

McDonald's Polska będzie pierwszą spośród europejskich sieci tej marki, w której klienci będą mogli sami złożyć swojego...

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

BuzzSumo Launches New Facebook Page Analysis Feature

While there are hundreds of social media tools and offerings to help rationalize and maximize your content, engagement and audience understandings, only the truly great ones stand out and get referenced over and over again by industry leaders.

Wpisz w wyszukiwarkę Google "Super Mario Bros" i sprawdź, co się stanie. Gadżet na 30-lecie kultowej gry

Z okazji 30-lecia producent kultowej gry zrobił fanom nie lada niespodziankę. Standardowo, na zapytanie o "Super Mario Bros" Google odpowie - jak w przypadku innych - tysiącami wyników. Szukających coś może jednak zaskoczyć. Z okazji 30-lecia powstania gry "Super Mario Bros.", Nintendo umieściło w Google niespodziankę.

Nominowani 2015

Effie Awards wyznacza rynkowe standardy efektywności oraz promuje wzorowe działania komunikacyjne.

Facebook is working on a 360-degree video app, report says

Facebook may be working on a new kind of virtual reality. The company is creating a standalone app for immersive 360-degree videos, according to a report in the Wall Street Journal. The app, still in an early phase of development, is compatible with both iOS and Android, according to the report and will offer a similar viewing experience as other apps that use 360 degree videos, like YouTube.

Facebook Works With Google To Let Mobile Web Users Get Push Notifications Via Chrome

A big reason developers hate mobile websites is that they lack the push notifications which help re-engage people with native apps. That was a serious problem for Facebook. It sees a ton of users on its m.facebook.com site, especially in the developing world where data budgets are tight, but had trouble pulling them back in.

Ikea's incredibly futuristic table replaces your stove, your cookbook, and your brain

The table - yes, the humble table - is the future of the home. That's according to Marcus Engman, Ikea's head of design. "Personally, I do believe that the table is going to be extremely important for the future," Engman says. "That's going to be the masterpiece of the home.

Trello hits 10M users, adds Evernote, GitHub, Salesforce, Slack integrations in Business Class

Task management app Trello today announced that it now has more than 10 million users. That's up from 8 million in April. Trello today is also introducing new features for its Business Class premium tier of service.

Pharrell Williams w kampanii marki adidas na Instagramie (foto)

Tematem debiutanckiej kampanii marki Adidas na Instagramie jest kultowy but Superstar, a jej gwiazdą Pharrell Williams. - Planując nasze działania na Instagramie chcieliśmy wykorzystać jeden z najgorętszych tematów sezonu - współpracę Pharrella Williamsa z grupą kreatywnych artystów, która zaowocowała powstaniem kolekcji Superstar Supershell. Swoje projekty kultowego buta stworzyli m.in.

Facebook Verified Profiles Can Now Broadcast Live

Got a verified profile on Facebook? You can now reach more people and engage your followers as Facebook has opened up Facebook Mentions and Facebook Live, its broadcasting app to anyone with a verified account. This means the Facebook Live app, which was previously available exclusively to only celebrities, can be now accessed by public figures and journalists.

Facebook Is Building An Empathy Button, Not "Dislike". Here's How It Could Work

The Dislike button has long been the most requested feature from Facebook users. So when Mark Zuckerberg today said in a public Q&A that the company was working on a way to show empathy for victims of tragedies and other things that are inappropriate to Like, news outlets around the world sprung into action saying the masses would soon get their wish.

Snapchat Moves Into Monetization: U.S. Users Can Purchase Replays

Snapchat introduced a major update Tuesday, adding fun lenses on selfies and giving U.S. users the ability to pay to replay snaps. Snapchat introduced these features in a blog post: We introduced Replay in Additional Services almost two years ago, and we've used it to relive those amazing moments (or the ones we weren't paying attention to...)

YouTube Stats To Be Factored in Klout Score

Lithium Technologies' Klout is a major way brands measure influencer power, and the system got a little stronger Tuesday with the addition of YouTube data. Now, Klout takes into account YouTube stats, in addition to sites such as Facebook, Twitter, Google+ and Instagram.

Presenting: The 2015 Mashies finalists

The digital landscape is changing daily and, with it, the future of communications as we know it. Marketers and advertisers are paving the future of communication on the newest digital platforms, working to create campaigns that are smarter, faster and more effective than ever before.

Snapchat Acquires Looksery To Power Its Animated Lenses

Snapchat's new animated selfie Lenses come courtesy of a new acquisition: Looksery. In a suspicious turn of events, Selfie animation app Looksery disappeared from the App Stores this morning just as Snapchat launched Lenses. Meme artist Ronen V informed me that Lenses looked identical to Looksery's technology.

Moe's Southwest Grill Just Made a Real Electric Guitar Out of a Giant Tortilla Chip

Now that Moe's Southwest Grill has taken to calling its free queso day "Quesopalooza," it's entirely logical that it would build a playable electric guitar out of a giant tortilla chip. No wait, that's totally insane. No wonder this spot is so much fun!

Facebook is expanding its workplace social network to hundreds of companies

Facebook will expands its business-oriented site, Facebook at Work, to hundreds of more companies after a nine-month trial period, the company announced today. Facebook at Work, which started its pilot program in January with up to 100 businesses, may be released as a freemium product by the end of the year, according to Recode .

Spotify Running Comes to Android

Following its release on iOS, Spotify Running has launched for users on Android devices. Spotify Running provides music for users to listen to as they run, and aims to match the tempo of the music to their running speed. Spotify Running allows users to listen to playlists inspired by their listening history, or select playlists based on genres.

Facebook Prompts Users to Share Summer 2015 Story Post Format (Photos)

Facebook confirmed last month that it was testing a new post format called a story, and the test has apparently expanded to more users. The story format allows users to upload photo albums and have them display as slideshows that auto-play within News Feed.

Honda unboxes a new campaign

The car brand and Grip drive the unboxing phenomenon down a new road. They say good things come in small packages, but a video for the 2016 Honda Pilot shows how big packages can be even better - not to mention the thrill of opening them.

Facebook starts letting your friends know you've ignored their event

"Seen." The dreaded read receipt in Facebook's chat client, Messenger, which has ruined many a friendship by letting your chat buddies know you've seen their messages but haven't replied, is making its way to another Facebook feature: Events.