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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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Framing Business Problems Wins Wars

I'm a huge fan of framing any problem. It's so easy to go wrong if you don't "frame your problem" correctly (FYI: "Frame your Problem" is a great Google Search)

Got any more examples.

Source: http://www.nickkellet.com/2012/02/framing-your-problem-niche-market-business-startup/

1

Google

Google

saw "Search as Market" vs Yahoo/MSFT saw "Search as a Feature (of a portal)"

2

Klout/Kred/PeerIndex

Klout/Kred/PeerIndex

saw "Influence as Market" vs Hubspot "Saw a Marketing Tool"

3

Amazon

Amazon

saw "The Internet", Borders saw a"Book Store"

4

Netflix

Netflix

saw "Disruptive Innovation" , Blockbuster saw a "A cash cow"