I'm a huge fan of framing any problem. It's so easy to go wrong if you don't "frame your problem" correctly (FYI: "Frame your Problem" is a great Google Search)
Got any more examples.
Source: http://www.nickkellet.com/2012/02/framing-your-problem-niche-market-business-startup/
saw "Search as Market" vs Yahoo/MSFT saw "Search as a Feature (of a portal)"
saw "Influence as Market" vs Hubspot "Saw a Marketing Tool"
saw "The Internet", Borders saw a"Book Store"
saw "Disruptive Innovation" , Blockbuster saw a "A cash cow"
