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Updated by Grant Crowell on Mar 31, 2014
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How do you show ROI in community management

For companies that aren't innovators and early adopters of social media, executives want to see social media proposals align with real-world performance benchmarks including: Cost savings, increase in customer leads, networking opportunities, and sales/revenue generation. How do you make the business case for online community management with performance benchmarks that speak the language of the C-Suite?



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How Social Media Benefits the Entire Company

Join Dr. Natalie Petouhoff for a 3-part mini series designed to help you prove how social media can affect the bottom line today - and how customer service can contribute to the social media strategy that sets up your company for success in the future.