Grant Crowell
For companies that aren't innovators and early adopters of social media, executives want to see social media proposals align with real-world performance benchmarks including: Cost savings, increase in customer leads, networking opportunities, and sales/revenue generation. How do you make the business case for online community management with performance benchmarks that speak the language of the C-Suite?
Source: http://www.radian6.com/wp-content/uploads/2012/02/ROI-Of-Social-Media_Feb.pdf
Social Media ROI best practices
Join Dr. Natalie Petouhoff for a 3-part mini series designed to help you prove how social media can affect the bottom line today - and how customer service can contribute to the social media strategy that sets up your company for success in the future.
