Marketing Tips & Advice

A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing? It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them.

Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google's algorithmic changes and play by Google's ever-changing Webmaster Guidelines . You also have to make sure you're getting links from high-quality sites - and not those spammy, black-hat locations.

By Sherry Gray published July 15, 2015 You may not be a superstar with a giant audience. So how can a person with a relatively small following generate big buzz over a new post? Follow these five tips. While you're adding value to your post, why not choose links that boost your reach?

As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result. Here's a selection of 15 of the best content marketing tips...

Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to notice that rich media do much more than look nice - they increase engagement, understanding, and can tell the brand story.

In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes that are defined by their various needs, lifestyles and motivations.

Developing a successful digital marketing campaign requires more than fantastic content, solid search engine optimization (SEO), or a presence on the major social platforms. It is when these different components work together, finding that sweet spot between the three of them, that brands begin to shine online.

By Arnie Kuenn published June 5, 2015 Great content does little good if the right audience isn't exposed to it. Most marketers are familiar with many ways to promote content, including sharing content on Facebook, Twitter ­, LinkedIn, and other social media sites.

Let's talk about guacamole. No, really. Let's... The green, fresh delicious mush that we all crave - that dissolves in our mouth and is the perfect companion to the tortilla chip and a friend to the margarita. We all love it, and we can't get enough of it.

According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend. But not all content marketing is created equal.

Social media presence is a great opportunity for business owners to reach out to their target audience on a regular basis. Be it a big brand or a startup, social media marketing is imperative to build brand awareness around your products and services and no one can deny the vital role it plays in the contemporary marketing landscape.

Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology.