Marketing Insight

A car is no longer just a means of transportation. It is a tool to stay connected while on the go. Why is it important to educate consumers on all of the features in today's automobiles?

Marketing Automation can be a time and cost-savings solution, while taking the guesswork out of what’s working and what’s not. It helps businesses identify more “qualified” leads and increases the conversion of those leads, resulting in a very happy bottom line.

Did you know that triggered email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages?

Want visitors to have a clear idea of where your destination is located? These three simple tips can help you create reference points that will allow travelers to easily pinpoint your destination. Read our blog to find out more!

It only takes 10 seconds for a visitor to decide if they’re going to stay on your page. That’s where Information Architecture can help. Read our blog to find out how you can capture visitors attention and keep them coming back for more.

When it comes to organizing your webpage, are you treating every page like it is your home page? Well you should! Find out why easy navigation and highlighting key information is the key to success in our blog!

Is your company’s web page not receiving a high click through rate? It's time to define the perfect information flow for your site. Check out our blog to find out more!

Did you know that 97% of visitors to your website wont fill out a form? Marketing Automation enables you to identify those leads and then follow-up with a targeted email message based on the pages they visit. Read our blog to find out more!

Who is your target audience? Are you looking to reach Millennials or Generation X? These details matter when choosing which social media platform to use to promote your business. Find out which will work best for your brand by reading our blog!

Web analytics, performance reports, and leads, oh my! The never-ending data pile that's scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don't fret, because Marketing Automation is here to save the day!

Although it has traditionally been used in relation to capital and sales, it could be argued that public relations' return on investment should not be measured by quantitative results alone, but should include qualitative outcomes.

When you envision craft beer, you don't immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options.

Marketing is constantly changing, and those who can’t keep up get left in the dust. So what can you do to stay ahead of the curve and make sure your strategy is up to date? Try incorporating one or more of these five trends into your marketing plan for 2016.

The key to capturing travelers attention via Instagram? Aim to inspire, not sell. Find out how to connect with your target audience in our blog!

Opportunities come and go, but how will you know what's out there if you aren't looking? Use social media to monitor and respond to conversations surrounding your brand in real time and strengthen customer relations. Find out how in our blog! http://bit.ly/1RKQzkL.

When it comes to marketing your travel destination are you more of a strategic thinker or tackle things as they come? Find out why a mixture of proactive and re-active marketing is needed to successfully engage with key audiences. http://bit.ly/1nAWXyr

Don't get discouraged when your marketing efforts fail to attract attention. Stand out and connect with your audience by creating a consistent brand identity. Check out our blog to find out how! http://bit.ly/1S8z9PC

Data is more than just facts and figures. It allows you to analyze what's working and what isn't. So why not use it to your advantage and improve your marketing strategy? Read our blog to find out how! http://bit.ly/1nlglyZ

Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Learn how to go above and beyond the traditional metrics to truly see what peaked your audience’s interest. http://bit.ly/1suWKio

Knowing how and when to use Native Advertising can make or break your campaign. Want to learn the secret behind crafting the perfect Native Advertisement that captures your audience's attention? Here are 4 rules that you need to follow to create buzz. http://bit.ly/22hqNXm

Native Advertising is growing hotter by the second and tourism destinations have taken notice! With the click of a button, they can deliver ads through social media that generate buzz and boost engagement. But what's the secret to delivering highly tailored content with great success? Here are 4 key ingredients that you need to get noticed. http://bit.ly/27Edg0a

Chances are if you’ve looked through a magazine or browsed online today, you’ve seen a Native Advertisement staring you right in the face. But the question is did you know that you were being marketed to? Learn more about the 5 W's of Native Advertising and what this means for your brand. http://bit.ly/1ZI8ysj

Do you engage with travelers on a daily basis? If not, how can you make sure their questions are answered before they decide to visit somewhere else? The answer is social listening! Here are what items you need to keep an eye on. http://bit.ly/1OCgp4O

Looking to better manage and strengthen your tourism destination's reputation? Social listening is a must! Here are 3 reasons why you need to add it to your social media strategy today! http://bit.ly/1QVcUG7

Now that you've mastered monitoring conversations surrounding your brand, what do you do with all that feedback? Before you respond, ask yourself these key questions. http://bit.ly/240hJFC