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Updated by BBG&G Advertising on Apr 13, 2017
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Marketing Insight

Expert marketing advice and insight from an award winning advertising agency located in Hudson Valley, New York. Visit http://bbggadv.com/insight/ to read our latest blogs.

The importance of educating customers on infotainment

A car is no longer just a means of transportation. It is a tool to stay connected while on the go. Why is it important to educate consumers on all of the features in today's automobiles?

Generating & nurturing sales leads with Marketing Automation

Marketing Automation can be a time and cost-savings solution, while taking the guesswork out of what’s working and what’s not. It helps businesses identify more “qualified” leads and increases the conversion of those leads, resulting in a very happy bottom line.

Email Marketing isn't what it used to be. It's better with Marketing Automation!

Did you know that triggered email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages?

Lessons from the Road - What I have learned talking to 10,000 travelers per year.

Want visitors to have a clear idea of where your destination is located? These three simple tips can help you create reference points that will allow travelers to easily pinpoint your destination. Read our blog to find out more!

Maximize Your Website with Information Architecture (IA)

It only takes 10 seconds for a visitor to decide if they’re going to stay on your page. That’s where Information Architecture can help. Read our blog to find out how you can capture visitors attention and keep them coming back for more.

Uh-oh, your home page is not always where a visitor will land

When it comes to organizing your webpage, are you treating every page like it is your home page? Well you should! Find out why easy navigation and highlighting key information is the key to success in our blog!

The Web's 10 Second Rule and Information Architecture (IA)

Is your company’s web page not receiving a high click through rate? It's time to define the perfect information flow for your site. Check out our blog to find out more!

Email Automation & Your Website

Did you know that 97% of visitors to your website wont fill out a form? Marketing Automation enables you to identify those leads and then follow-up with a targeted email message based on the pages they visit. Read our blog to find out more!

Selecting the right social media platforms for your business

Who is your target audience? Are you looking to reach Millennials or Generation X? These details matter when choosing which social media platform to use to promote your business. Find out which will work best for your brand by reading our blog!

Tracking ROI through Marketing Automation

Web analytics, performance reports, and leads, oh my! The never-ending data pile that's scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don't fret, because Marketing Automation is here to save the day!

ROI on PR Campaigns

Although it has traditionally been used in relation to capital and sales, it could be argued that public relations' return on investment should not be measured by quantitative results alone, but should include qualitative outcomes.

Marketers Take Note: Millennials Crave Craft Beer

When you envision craft beer, you don't immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options.

Top 5 Marketing Trends For 2016

Marketing is constantly changing, and those who can’t keep up get left in the dust. So what can you do to stay ahead of the curve and make sure your strategy is up to date? Try incorporating one or more of these five trends into your marketing plan for 2016.

Capture and Inspire Travelers with Instagram

The key to capturing travelers attention via Instagram? Aim to inspire, not sell. Find out how to connect with your target audience in our blog!

BBG&G - #1 Hudson Valley Advertising & PR Agency

Opportunities come and go, but how will you know what's out there if you aren't looking? Use social media to monitor and respond to conversations surrounding your brand in real time and strengthen customer relations. Find out how in our blog! http://bit.ly/1RKQzkL.

BBG&G - #1 Hudson Valley Advertising & PR Agency

When it comes to marketing your travel destination are you more of a strategic thinker or tackle things as they come? Find out why a mixture of proactive and re-active marketing is needed to successfully engage with key audiences. http://bit.ly/1nAWXyr

BBG&G - #1 Hudson Valley Advertising & PR Agency

Don't get discouraged when your marketing efforts fail to attract attention. Stand out and connect with your audience by creating a consistent brand identity. Check out our blog to find out how! http://bit.ly/1S8z9PC

BBG&G - #1 Hudson Valley Advertising & PR Agency

Data is more than just facts and figures. It allows you to analyze what's working and what isn't. So why not use it to your advantage and improve your marketing strategy? Read our blog to find out how! http://bit.ly/1nlglyZ

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How to Measure the Performance of Native Advertising on Social Media

How to Measure the Performance of Native Advertising on Social Media

Now that you’ve got a Native Advertising campaign up and running on social media, it’s time to track your results! Don’t just rely on the standard click-through rate to measure your campaign’s success. Learn how to go above and beyond the traditional metrics to truly see what peaked your audience’s interest. http://bit.ly/1suWKio

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Guidelines For Creating the Perfect Native Advertisement

Guidelines For Creating the Perfect Native Advertisement

Knowing how and when to use Native Advertising can make or break your campaign. Want to learn the secret behind crafting the perfect Native Advertisement that captures your audience's attention? Here are 4 rules that you need to follow to create buzz. http://bit.ly/22hqNXm

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Use Social Media to Deliver Native Ads

Use Social Media to Deliver Native Ads

Native Advertising is growing hotter by the second and tourism destinations have taken notice! With the click of a button, they can deliver ads through social media that generate buzz and boost engagement. But what's the secret to delivering highly tailored content with great success? Here are 4 key ingredients that you need to get noticed. http://bit.ly/27Edg0a

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Who, What, When, Where & Why of Native Advertising

Who, What, When, Where & Why of Native Advertising

Chances are if you’ve looked through a magazine or browsed online today, you’ve seen a Native Advertisement staring you right in the face. But the question is did you know that you were being marketed to? Learn more about the 5 W's of Native Advertising and what this means for your brand. http://bit.ly/1ZI8ysj

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How to Monitor Travel Conversations with Social Listening

How to Monitor Travel Conversations with Social Listening

Do you engage with travelers on a daily basis? If not, how can you make sure their questions are answered before they decide to visit somewhere else? The answer is social listening! Here are what items you need to keep an eye on. http://bit.ly/1OCgp4O

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Why Social Listening is Important

Why Social Listening is Important

Looking to better manage and strengthen your tourism destination's reputation? Social listening is a must! Here are 3 reasons why you need to add it to your social media strategy today! http://bit.ly/1QVcUG7

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What to Do With Feedback from Social Media

What to Do With Feedback from Social Media

Now that you've mastered monitoring conversations surrounding your brand, what do you do with all that feedback? Before you respond, ask yourself these key questions. http://bit.ly/240hJFC