If you feel challenged by Facebook marketing these days, you should know you're not alone. In an increasingly crowded news feed, Facebook's algorithm updates can make it tough for brands to get much notice. In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.
This is, of course, the opposite of, "Touch it, you can make it better." What's the default where you work?
September 4, 2015 359 posts It's not a stretch to say that most bloggers want an audience for their work. And it's also a pretty safe bet that all businesses that blog are hoping to see some financial results from their writing as well. But the challenge comes in the process.
It seems like there is a new social media feature to master every day. Pagemodo has put together a quick round-up of the most significant recent changes on the biggest platforms, so you're aware of the current features and can determine which you should adopt for your own social strategy.
Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It's known that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it's also hard to connect ROI and effort. When it comes to content, purchases and transactions tend to happen over the long-term.
