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Updated by Laura Reed on Aug 21, 2015
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Laura Reed Laura Reed
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Social Media Posting Schedule

What Are the Best Times to Post on Social Media? [INFOGRAPHIC]

If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post?

I’ve found that posting imag

The Best Times to Post on Social Media

Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.

The Best Times to Post to Social Media

Have you ever wondered why some social media posts get more engagement than
others? Studies show that certain days and times of the week affect the
number of people who like, share, favorite, and retweet your posts. Most of
you are fully aware that 3:00am on a Wednesday morning isn't the most
optimal time to post an image on Instagram and expect engagement, but it's
helpful to know specific days and times that your audience is most active.
Today we've rounded up the data to help you gain more engagement with your
followers over social media. 

Facebook

Studies show that weekend posts get 32% more engagement on Facebook.
However, there is some debate over the best time to post. Some say 1:00pm
while others say 3:00pm, but the implication is that posts in the early
afternoon receive more engagement.

Twitter

Posts published on Wednesday at 12:00pm and 6:00pm receive more
follows, favorites and retweets. The optimal number of tweets per hour is
between 1 and 4. 

Instagram

Most forms of social media have a couple distinct times to post that gain
more engagement, but that isn't the case with Instagram. Studies show that
Instagram users are consistently active on Instagram because of it's
mobility. 

Pinterest

The best time to post to Pinterest is 8:00pm to 11:00pm on Saturday nights.
The average Pinterest visit is over 16 minutes, which is far longer than
any other social media platform. Pinterest also drives more referral
traffic than LinkedIn, Google+, and Youtube combined!

LinkedIn

LinkedIn is most often used right before and right after normal work hours.
Posts from 9:00am - 5:00pm receive less engagement. 

Are you surprised by any of these statistics? When are you most active on
social media and which platforms are your favorites?

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Sources: 1, 2, 3, 4, 5, 6

Best Times To Post On Social Media (What 10 Studies Say)

What really are the best times to post on social media? Data from 7 studies agree—and disagree. Here's a summation of everything we could find.