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Social Media Intensive - Resources

Here are materials and related resources for the Social Media Intensive class I teach for nonprofit staff.

The Nonprofit Social Media Decision Guide | Idealware

We created The Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals.

The Nonprofit Social Media Policy Workbook | Idealware

From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post--or how to manage the process. Who is allowed to tweet? Who can comment on your posts? How do you respond if someone says something mean about your organization?

Strategic Guide to Social Media for Nonprofits | Sprout Social

Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media's initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters' newsfeeds.

Sample Social Media Policies

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again!

Meet Canva: A great design tool for Non-Profits - Samahope

As a non-profit professional, I have a lot of experience with working under a shoe-string budget and with limited resources. From organizing conferences and campaigns with little or no budget, to having to learn basic video editing in an afternoon - it's all in a day's work.

Social Media 101 for Nonprofits: Building a Thriving Support Community

As a nonprofit organization, having a dedicated, active community of supporters and advocates is one of your most valuable assets. But how can you extend this engaged group of supports in order to establish and grow an online community as well?

How to Use Hootsuite to Streamline Social Media Efforts

Social media has become an essential marketing channel for businesses to help build brand awareness with new customers, and engagement with current ones. But between building social media marketing and content strategies, creating content for sharing, and responding to communications from customers, it can also be difficult to maintain.




We are an award-winning online marketing solution in Pittsburgh founded in 2010. As a champion of the independent retailer, we empower small business owners to succeed in today's competitive marketplace by growing their bottom line with better, smarter marketing.

LinkedIn for Nonprofits

Find the talent and connections you need to impact the world. Learn how your nonprofit can leverage LinkedIn.

PopKey | An animated GIF keyboard

The world's first animated GIF keyboard.

How to Use a Social Media Audit to Increase Traffic and Followers

Original webinar: In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits. Don't let t...

Non-Profits on Facebook

Non-Profits on Facebook. 993,956 likes · 1,428 talking about this. Run by Facebook, this page seeks to optimize our connected world to foster more social...

Help: Facebook Groups

Facebook Groups make it easy to connect with specific sets of people, like family, teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members. You can also select one of three privacy options for each group you create.

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

Yes, yes, yes -- everyone & their mom is complaining about the non-stop changes to Facebook! But smart marketers know complaints get you nowhere. Instead, they look for creative, agile ways to be successful. Like the NEW Facebook Call-to-Action button on pages!!

Help Center

Calls to action help drive people from Facebook to take actions that are important to your business (ex: booking appointments at your salon). You can add a call to action to your Page at no cost. Keep in mind that not everyone has this feature yet.

Google Grants - AdWords for nonprofits - Google Ad Grants

Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages.

In this guide you'll find everything you need to know about the Google Grant Program, Google's AdWords program for nonprofit organizations, from how to qualify to ad guidelines. The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit.

Do You Need Permission to Post a Picture on Facebook?

One way to connect with your followers on Facebook is to upload photos to spark likes and discussions. Many photos can be legally uploaded to Facebook without permission; some types of images, ...

Can I Use that Picture? The Terms, Laws, and Ethics for Using Copyrighted Images

Need to use an image but not sure if you have the legal and ethical right to do so? Understanding the laws for using images can be a bit tricky, especially because there is wiggle room within the laws.

Periscope for Nonprofits: A Quick Guide & Review

Live streaming has been thrust into the limelight recently with the release of Periscope - a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren't for the app.

HipChat - Private group chat, video chat, instant messaging for teams | HipChat

HipChat is hosted group chat and video chat built for teams. Supercharge real-time collaboration with persistent chat rooms, file sharing, and screen sharing.