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Updated by Brooke Fritz Willard on Mar 17, 2013
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BFW SocMed Strategy

HOW TO: Deal With Negative Feedback in Social Media

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel.

23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012 | Social Media Today

Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page.

27 Ways to Get More Comments on Your Fan Page

"If you were a booger, I'd pick you first." We've all struck out with a cheesy pick up line. Breaking the ice can be tough. Learn how to master it and turn your neglected Fan Page into a relationship marketing poster-child with these 27 sure-fire updates… Building a business to customer relationship is vital to the success of your Fan Page.

Infographic: The Social Media Crisis Communications Decision Tree

Monitoring social media on behalf of an organisation is key to online reputation management. But not every online mention requires a response. Here is a decision tree to help communicators decide on a Monitoring social media on behalf of an organisation is key to online reputation management.

The Parature Blog | 8 Steps to Get the Ball Rolling on a Customer Service Strategy for Social Media | Your Source for...

This year, the number of people using Facebook is set to top one billion. That’s one-seventh of the world’s population. Creating a customer service strategy for Facebook that can easily apply to all major social media venues should be at the top of your organization’s to-do list.

A complete guide to planning a social media presence for healthcare

Establishing a digital presence is rapidly becoming a necessity for healthcare professionals, medical practices, and institutions.

Applications | Involver: The Web's Most Trusted Social Marketing Platform

Involver provides social media tools to over 100,000 brands and agencies to manage a total audience of 325 million plus fans.

eHealthcare Strategy & Trends: April 2012

Midwest Health System
Launches e-Chaplain Ministry 4
My Internet 5
Websites Fail in Strong User
Experience; Commentary 6
Ask the Expert: Current and
Relevant Physician Directories 7
eNews Pulse 9
Children’s Hospital Pursues
Niche Marketing 10
Web Takes 11

Social Media Policies - Found In Cache

Healthcare Social Media Policies List Here is a list of Social Media polices developed by hospitals and other health care related groups.  Please send links to publicly posted policies to or add them in the comments below. Affinity Health