Jakub Prószyński
Po naszym rankingu 100 polskich użytkowników Snapchata przyszła pora na kolejny krok. Miło nam Was poinformować, że postanowiliśmy stworzyć ranking 100 najpopularnieszych marek polskiego Snapchata. Z pierwszą edycją rankingu ruszamy już 24 sierpnia, aby się w niej znaleźć, musisz złosić się ze swoją marką do 17.08.
Grey New York juxtaposes the pre-game rituals of New England Patriots tight end Rob Gronkowski with those of a Hispanic neighborhood schoolboy in this understated 60-second launch spot for the NFL's 2015 season.
Raport Twitter Trends. Sotrender - lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube'a i Twittera.
It's been a long wait, but Google has finally updated Hangouts for Android with material design and a few useful features. The update finally matches the app found on iOS and is much simpler to use, with a better contact picker, a new compose button and faster attachment sharing with the ability to add multiple images at one time.
Procter & Gamble's Always brand picked a good title for its "Like a Girl" followup last month, as the "Unstoppable" video proved to be just that on YouTube.The Leo Burnett production led all new commercials on Adweek and Google's YouTube Ads Leaderboard in July, racking up almost twice the views as its closest competitor, Coca-Cola.
Patrząc na temperaturę za oknem, stwierdziłem, że nie możemy dzisiaj serwować niczego, co dodatkowo obciąży umysły naszych czytelników. Będzie więc lekko i przyjemnie. Na ten upalny początek tygodnia, przygotowałem zestawienie 5 krótkich form wideo od marek, które w lipcu, cieszyły się dużą popularnością na Instagramie i Vine.
Has Snapchat been eating up your mobile data each month? You can finally put a stop to that: in an update being released today for iOS and Android, Snapchat includes an important new feature called Travel Mode: turning it on will prevent snaps (Discover, Live Stories, and friends' updates) from automatically downloading, saving you from hitting a data cap or receiving that troubling text message from Mom or Dad with a warning that you've gone over your monthly allowance.
So here's the gist: Google has spun off Google, renamed itself Alphabet, which now owns Google. Google founders Larry Page and Sergey Brin will run Alphabet as CEO and president, respectively, while Sundar Pichai will run Google as its new CEO. Got it? Good. So let's talk about Alphabet.
New Zealand is getting ready to choose a new national flag, per the wishes of its prime minister John Key, who ordered a binding referendum on a new design despite public indifference and political opposition to the idea. A public call for design submissions yielded more than 10,000 entries.
Home " Biznes " Speakbe - rywal Facebooka i Twittera rodem z Polski 10/08/2015 Facebook traci coraz więcej użytkowników. Patrząc na wszechobecność tego portalu w naszym życiu, można to uznać za herezję, jednak to prawda. Twitter zdobywa popularność, ale nie jest to platforma dla mas. No to może nasz rodzimy Speakbe?
Carlsberg and advertising agency 72andSunny from Amsterdam have released this amusing video spot recently. The ad is from the recent campaign, which day dreams about Carlsberg, spreading its influence across the world. This time the creatives image what the football match would be like, if the beer did kickabouts.
Shazam and Target are going high fashion in Vogue. Thanks to the software's new digital recognition feature, Vogue readers who like what they see in a Target ad can go straight to the source, taking the print magazine into the digital realm.
Graphic design startup Canva has officially launched Canva for Work, the premium version of its DIY design platform. The company has been teasing its arrival for quite some time and as of today, it's an option open to all companies at no cost for two months.
Zobacz, co działo się na Facebooku w Polsce w minionym miesiącu. Przeczytaj raport Fanpage Trends przygotowany przez Sotrender.
Jak znaleźć pracowników działu kreacji dla agencji social mediowej w wakacje? Kreatywnie i poprzez social media! Agencja Fenomem jest autorem niestandardowej, pierwszej w Polsce akcji rekrutacyjnej prowadzonej na Snapchacie. Na czym polega? Na słupie reklamowym, w miejscu gdzie warszawska ulica Tamka krzyżuje się z Dobrą, zamieszczony został plakat rekrutacyjny zawierający prostą instrukcję: "PRACA!
As if the hipster havens of Brooklyn and Austin weren't already funky-and beery-enough, Leinenkugel's has transformed vacation properties in each location into Northwoods, Wis.-style "Leinie Lodges," and made the units available for rent on Airbnb. The promotion is designed to help the Chippewa Falls, Wis.-based brand (owned by SABMiller) gain extra visibility in those markets, where it has been testing its brews of late.
Marka Leroy Merlin kontynuuje kampanię „Bohater domu". Kolejna odsłona zaczęła się od zamieszczenia zdjęcia na Instagramie.
Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions-including one mother who couldn't understand why baby strollers don't have automatic braking. The automaker posted the ad on Facebook, and the most-liked comment came from a fan who suggested that VW actually build just such a futuristic stroller.
What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full of people going about their daily lives-driving around with friends, getting a shave at the barber, break dancing in the streets.
Subtlety is a valuable thing in advertising, as consumers will always feel better about a brand that lets them connect the dots instead of hammering them over the head. But there is such a thing as too subtle, as well. Mercedes-Benz rides that line in these ads from BBDO Chile.
If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do. Geico and The Martin Agency unveiled their latest "It's what you do" spot on YouTube over the weekend before launching it Monday in broadcast.
Getty/Justin Sullivan Facebook is working on a standalone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different than Facebook for Work, an initiative that was announced late last year.
Vote to Play, the Sony program that lets PlayStation Plus subscribers choose which PlayStation 4 games will go free on the service, will kick off this week with a voting campaign for September's lineup, the company announced today. Three PS4 games are up for voting: League of Geeks' Armello, Ubisoft Reflections' and Zoink's Zombie Vikings.
Twitter is opening up its entire archive of tweets to marketers via a new Full-Archive Search API. Back in April of 2014, the company acquired social insight platform Gnip, which is now the only place to access real-time Tweet data.
Szósty miesiąc 2015 roku przynosi zmiany w czołówce polskiego internetu. Duży wzrost użytkowników notuje Grupa Wirtualna Polska, która jednocześnie wyprzedza Grupę Onet - wynika z Megapanelu PBI/Gemius za czerwiec 2015. Duży spadek użytkowników zanotował YouTube, zyskują natomiast Facebook, Interia.pl oraz Gazeta.pl.
