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Updated by Jakub Prószyński on May 26, 2017
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Lektury #66

Instagram sprzedaje 3x lepiej niż Facebook - NowyMarketing

Czy Instagram potrafi generować ruch i sprzedawać? Okazuję się, że tak i to bardziej skutecznie niż Facebook. Dzięki wdrożeniu LikeAndBuy.It na profilu, sklep zaczął wreszcie zarabiać na ruchu z Instagrama. Konwersja z Instagrama była o 300% wyższa niż z mobilnego Facebooka. LikeAndBuy.It stał się piątym najważniejszym źródłem ruchu w sklepie.

The Difference Between Strategy And Tactics And Why You Need To Know | The Story of Telling

Imagine your business mission and vision as a mountain in the distance. Your strategy is the route map-the path you choose that's going to take you to that mountain. Tactics are the steps you take on the journey to advance your way along that chosen path towards the mountain-thus realising your vision.

8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)

We've all been there. You click on a blog post about marketing tips ... or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it's like you were never there.

10 Brands to Watch on Snapchat Right Now | Simply Measured

The fastest-growing social network is a great place for content experimentation and exercising your creative chops. You don't have to be one of the chosen few on the Discover feature to craft engaging snaps for your follower base. There are four keys to getting the most out of Snapchat for your brand: 1 - Do your research.

10 Content Marketing Goals Worth Pursuing - Copyblogger

Ever wonder why content marketing works so well for some businesses - and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build a business? " Content is king " has been an online cliché for years now, but it's not true.

16 Irreplaceable Tools For Content Marketers To Make Your Content Unique

Unique content gets you found. It places your brand at the top of the pops as a thought leader - someone people trust and admire. Unique content helps you push the boundaries. It challenges the status quo and inspires your team to innovate. But it's not easy.