Peter Wyro
Essential ideas in starting up your own business: from when to start, how to acquire customers, how to have balance in your life, and how to grow it.
For many considering an entry into the Freelance Nation, mental ping-pong ensues. Should I stay in or leave my 'comfortable' corporate job. Will I be able to make enough money doing what I love as a freelancer? Is the freelance lifestyle right for me? Waiting for the 6 a.m.
You may groan out loud when a marketing agency, employee or consultant says that you really need to be blogging. But the reality is that a well-managed blog could become one of your business's most valuable marketing assets.
Pull yourself up by your bootstraps. Kindly refuse the help of others. Pick yourself up and dust yourself off. However you define the concept of 'bootstrap financing' in the business world, the general principle is simple: Go fund yourself. Bootstrapping is the best and most inexpensive way for any member of the freelance nation to start a business.
The term "thought leadership" has seen a resurgence in recent years but the concept - no matter its name - has really never gone out of style. Some people - like Gates, Jobs, Branson and Buffet, to name a few - seem to always be one step ahead of the curve.
Running a small to medium-sized freelance operation out of your home used to look a lot different. First of all, people knew you were a one-man band. A single email address and your home phone number is how people contacted you. Maybe you had a website, but probably not.
A great article about one-person businesses that are making $1 million.
Does your B2B business struggle with quality lead generation? Join the club. B2B companies often list lead generation as the single biggest obstacle for their business, and it's no wonder. In the world of Inbound Marketing, there are no magic bullets. There's no one thing that will bring in a ton of leads.
