It's clear that Pinterest is really hot, but a new study shows just how powerful the virtual pinboard company has become. Pinterest is now driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined, according to Shareaholic's January 2012 Referral Traffic Report.
This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.
