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Updated by Rebekah E Radice on Feb 27, 2013
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Social Media Case Studies

Study: Pinterest drives more referral traffic than Google+, nearly on par with Twitter

It's clear that Pinterest is really hot, but a new study shows just how powerful the virtual pinboard company has become. Pinterest is now driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined, according to Shareaholic's January 2012 Referral Traffic Report.

The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing - comScore, Inc

This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.