Building an app isn’t easy, and succeeding with one is even harder. Going through fundraising to build the app, finding the right app building team, there’s a lot to keep track of. What we find is that founders all too often forget – apps need to be treated like a complete business. They require marketing, a good customer experience, reporting on KPI’s, and so on.
While considering these factors, our number one recommendation for founders looking to build an app is to stay side-by-side with your users. Never take a step back to prioritize fancy features rather than their experience – because that’s the one thing that will make or break your app. The real challenge is to remember this tip 2, 3, 5 years down to road.