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Updated by Bock Mary on Dec 18, 2016
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Bock Mary Bock Mary
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Internet Marketing

7 Reasons You Must Have a Mobile-Responsive Website

As more and more people start their searches on mobile devices such as cell phones and tables, it is now very clear that mobile is taking over internet browsing, searching and selecting businesses to buy from. Think about this for a second. An impressive two thirds of mobile phone owners use their phone to access the web.

The 4 Best Reasons to Create Smart Landing Pages

Landing pages are used to convert visitors into leads, sales, subscribers or whatever you want the intention to be by focusing on a single objective of your advertisement - this is what your visitor clicked on whether it be an email campaign, PPC ad, banner ad, contextual ad, or a traditional mailer.

3 Tips to Prepare for Your Next Website Project

You've decided it is time to redesign your website and are ready to get started with the process but now you're asking yourself a very simple question: What is the next step?

10 Practical, Reliable Digital Marketing Metrics

"All Traffic" (Google Analytics) will show you how many people visited or engaged with your site in total. It can be broken up into source/medium, which describes where your traffic comes from. Overall traffic will give you a bird's eye view of where you stand.

3 Reasons an Outsourced Marketing Firm Can Help Accelerate Growth for B2B Tech SMBs

  When’s the last time you thought you had too much time of your hands?   How about the last time thought about something not related to growing your company?   Have you ever struggled with having too many hot leads?     Small and medium sized businesses alw...

8 Critical Questions Startups Need to Have Answered Before Making an App

Building an app isn’t easy, and succeeding with one is even harder. Going through fundraising to build the app, finding the right app building team, there’s a lot to keep track of. What we find is that founders all too often forget – apps need to be treated like a complete business. They require marketing, a good customer experience, reporting on KPI’s, and so on.

While considering these factors, our number one recommendation for founders looking to build an app is to stay side-by-side with your users. Never take a step back to prioritize fancy features rather than their experience – because that’s the one thing that will make or break your app. The real challenge is to remember this tip 2, 3, 5 years down to road.