Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

Avid travelers have a unique lifestyle. They're curious. They're adventurous. And most of all, they value the experience of travel. Marriott sells hotel rooms. Or does it? Marriott is one of just a few companies evolving its marketing focus when it comes to engaging audiences.

I'm excited to share the release of a new book that I've co-authored with the uber talented Robert Rose - Experiences: The 7th Era of Marketing . As anyone who's written a book knows, it's no small feat. We've spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands.

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history.

Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. Robert's first book Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand , co-authored by Joe Pulizzi, is widely considered the "owner's manual" of the content marketing process.

This week we are talking to Robert Rose about his second book - Experiences: The Seventh Era of Marketing. Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.

Thursday, April 16th, 2015 by Erin Peters Sixty years ago, Peter Drucker said, "Marketing is the unique, distinguishing function of the business." We're moving into a new era of marketing, one that is distinguishing the successful and memorable businesses from the rest.

January 22, 2015 Marketers need to move a step beyond traditional relationship marketing to a model that emphasizes the creation and management of valuable customer experiences, write coauthors Carla Johnson and Robert Rose in their new book Experiences: The 7th Era of Marketing.

Articles and videos about enhancing online marketing efforts and integrating your website, content, social media and eNewsletters. The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great.

Articles and videos about enhancing online marketing efforts and integrating your website, content, social media and eNewsletters. When you think about content marketing that's consistent, that's relevant, that adds value for your customer and is consistently delivered over time most of us assume this is the era of marketing that we're now in.

Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.

The first time I pushed "play" on Are You Experienced? by Jimi Hendrix (on a cassette if you remember those!), it blew me away. This was in the '80s after already having heard guitarists like Eddie Van Halen and Eric Clapton.

Flash mobs. Tough Mudder. Underground dinners. Pop up shops. The Color Run. What do these things have in common? They are shared experiences that break us out of our day-to-day routines. The beauty of an experience when it comes to a marketing campaign? We like to share what we do.

Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it's time to hop online and get your copy today. The book, written by Carla Johnson and Robert Rose, provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns.

What is a content-driven experience? It's how marketers use experiences within their content framework to engage, nurture and evolve customers, according to Carla Johnson, of Type A Communications. In fact, creating meaningful experiences is the next step in the evolution of content marketing.

Robert Rose has become one of the truly unique voices in marketing today, especially when it comes to content marketing. Rose was recently named #10 in the top 50 influencers in content marketing. He is a regular columnist for EContent Magazine. He co-hosts the podcast " This Old Marketing," with Joe Pulizzi, of the Content Marketing Institute.

Content Marketing Institute publishes new book by content marketing experts Robert Rose & Carla Johnson CLEVELAND, March 23, 2015 /PRNewswire/ - Did you know that the CMO title is a modern invention within the last 15 years? Did you know that buyers suffer from FOMO (fear of missing out)?

Podcast: Play in new window | Download Joining us in Episode 26 of From The Author's Point of View is Robert Rose, Chief Strategy Officer at CMI, Analyst at DCG, speaker and author of his second book, Experiences: 7th Era Of Marketing.

We're moving into a new era of marketing, from product-centered content to customer-centric experiences that drive content strategy and performance. How do you make the transition? Carla Johnson joins Byron for this month's webinar. Big Brands, as it turns out, are achieving content marketing performance goals much faster with delightful, sustainable brand stories that draw readers in and make them want to engage and buy.