Sometimes when you get a good content idea, you can feel it. You just know that it's fully formed, ready to be executed, and sure to be a hit. Other times, the idea isn't quite so clear. Maybe it's only a partial idea, or you're not quite sure what actually creating it would look like.
Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting from making television spots to digital videos and figuring out what works best on each platform.
Co to znaczy być swoją marką? Koncepcja marki osobistej zakłada, że człowiek może być marką. Takie podejście może z założenia budzić opór. Zdjęcie royalty free z Fotolia Szczególnie jeśli wziąć pod uwagę klasyczne rozumienie marki (kojarzone często z produktem użytkowym typu pasta do zębów) i sposób jej kreowania (nadanie produktowi cech, które są pożądane przez grupę docelową, a później utrwalanie tych cech w umysłach odbiorców za pomocą marketingo- wych przekazów).
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there. I'm therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I'd known about the various platforms when I first started using social.
W ciągu kolejnych dziesięciu lat będziemy świadkami zmiany myślenia użytkowników mediów społecznościowych. Z tuby dla rzeszy egoistów społecznościówki przeistoczą się w motywujące źródło inspiracji. Daril Kim Managing Director, Cheil Poland Daril posiada ponad 12-letnie doświadczenie w branży reklamowej. Pracował na poziomie globalnym z najlepszymi markami motoryzacyjnymi, elektronicznymi, FMCG i lotniczymi.
"People don't buy from clowns." The famous quote from Claude C. Hopkins may have been true in 1923, but times have certainly changed. Some of the biggest brands in the world use humor to sell their products on social media.
Nearly 60 per cent of marketers have planned to boost their influencer marketing budgets over the next eight months. Most marketers are focused on driving sales and increasing brand engagement by leveraging influential social media users. According to a study in the Journal of Consumer Research, consumers often form opinions about products and services based on the opinions of the people they know.
I love to see new stats and research about how to best share to social media. If it's research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we're keen to see if the best advice from these studies meshes with our experience, too.
Are you looking for blog post ideas? Would you like some direction to inspire your editorial calendar? Although it may be challenging to come up with new blog post ideas, there's a lot you could write about. In this article I'll share 10 ideas to inspire your business blog content.
