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Updated by Jakub Prószyński on May 26, 2017
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Lektury #63

10 of the latest surprising and revealing studies on social media

I love to see new stats and research about how to best share to social media. If it's research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we're keen to see if the best advice from these studies meshes with our experience, too.

10 Ideas to Inspire Your Next Blog Post

Are you looking for blog post ideas? Would you like some direction to inspire your editorial calendar? Although it may be challenging to come up with new blog post ideas, there's a lot you could write about. In this article I'll share 10 ideas to inspire your business blog content.

5 Marketing Lessons From UFC Legend Conor McGregor

To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success. In years past, he was the Cage Warriors Featherweight and Lightweight champion. And as of January 2015, McGregor is ranked no. 3 in the Featherweight division in the world in the UFC rankings.

Jak i dlaczego zmieniłem metody swojej pracy? / Zombie Samurai

Dotarła do mnie ostatnio pewna pozornie oczywista myśl, z której jednak rzadko wyciągamy jakieś konkretne wnioski: jesteśmy coraz bardziej uzależnieni od narzędzi wokół nas. Nie jest to nic złego. Zawsze tak było, po prostu narzędzia się zmieniają: czy to żarówka pozwalająca nam pracować po zachodzie słońca, czy internetowy kalendarz pomagający nam zorganizować czas.

Why Kraft's content strategy generates 1.1bn impressions a year

Last week I wrote about IBM's content strategy and why I think it's one of the best I've seen from a tech company. I find it interesting to focus on individual brands to see if there's anything to be learnt from what they're doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.

Creativity Top 5: The Best Brand Ideas of the Week

Inspired Diaper Advertising, Marriage Equality Celebrations and An Unusual Fight Against Hunger In this week's episode, we present inspired diaper advertising, marriage equality celebrations and an unusual fight against child hunger. Stay on top of the best creative brand ideas by subscribing to the Creativity Top 5 Podcast.

Human Curation Is Back

Related columns: App Store Curation: An Open Letter To Tim Cook With one million titles and no human guides, the Apple App Store has become incomprehensible for mere mortals. A simple solution exists: curation by humans instead of algorithms. Dear Tim, You know the numbers better than anyone - I don't need to quote(...)

The secret to being creative

Creativity is not just for artists, musicians, writers, and designers. We are all creative, but the folks who are known for it have spent time cultivating it, failing at it, and working at it. It's easy to look at any famous creative person and think they're naturally creative.

When you find something you want to view later, put it in Pocket.

Stop Thinking Content, Start Thinking Resources

By Carlton Hoyt published June 2, 2015 It's time for us to develop content from a resource marketing paradigm. Providing something useful, as the dictionary defines resource, is core to fulfilling content marketing objectives.

The Walking Dead Guide to Writing a Killer Blog Opening - @ProBlogger

This is a guest contribution by Belinda Weaver, SEO copywriter behind The Copy Detective. A sheriff's car rolls up to an intersection, where several cars are burnt out and overturned. The occupant, a police officer, gets out, slowly walks to the back of the car and pulls out a gas can while cautiously looking around.

Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog - @ProBlogger

This is a guest contribution from Ali Luke. Does your blog lack something? Maybe you post regularly, but your posts aren't getting many comments or shares. It feels like no-one's reading. What you need is pillar content. (Also known as "cornerstone content" and "evergreen content".) These posts get links, shares, and comments.

10 secrets to make a social media manager's life easier

There's this common misconception that managing social media on a professional level is as easy and breezy as uploading an image on Facebook with a simple caption to go with it. But, you and I both know that there's so much more to it.