Editor’s note : This guest post is written by Aileen Lee , Partner at venture firm Kleiner Perkins Caufield & Byers , where she focuses on investing in consumer internet ventures. Full disclosure: some of the companies mentioned below are KPCB-backed companies, including One Kings Lane and Plum District (both of which count Lee as a board member).
This post is part of the "Marketing That Works" Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere's up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below! First, there was inbound marketing.
